Green Mountain Faces the Underlying Issues that Conditions Coffee Growers Lives
What motivates corporate vision that responds to peoples lives in a way in which they start to share the underlying issues that people face? Bob Stiller, president of Green Mountain Coffee Coffee Roasters, knows what it means to share a common vision with others.
Green Mountain Coffee Roasters president Bob Stiller works from the principle that peoples lives are the most important value in their corporate structure to “understand the realities” of the people to whom Green Mountain Coffee serves and their affiliates and coffee growers are basic and crucial to corporate responsibility. The USAID is one such U.S. government group which Green Mountain has worked with in order to develop a strategic plan to equate quality of coffee with quality of life. Bob Stiller, views the needs of others around him, the conditions of the world in which he shares as equal to the success of Green Mountain. Why? Mr. Bob Stiller, understands what motivates people to action. A combination of understanding peoples working conditions, the reality of the pressures and responsibilities of their lives and doing what he can to change things for the better, makes a common vision that all can work towards; that is, social responsibility takes into consideration the proximity of the neighbor and that domestic and international relation.
Motivation that Responds to the Neighbor
Walk in the neighbors shoes, share his conditions of life, then fill them when you can; this is known as sustainability. Stiller, speaks from experience when he says “whenever I visit coffee farmers, I am touched by their hard work, perseverance and pride in producing high-quality coffee.” (Stiller, “Letter”).
In other words, whatever the realities are in which coffee growers are limited by or find value in and whatever conditions those values are lived under, they become for Mr Bob Stiller and Green Mountain, part of what it means to guide and motivate decisions. These decisions can be wide ranging when considering that Green Mountain reported nearly six hundred full-time employees. But what makes the difference here in the social responsibility that Green Mountain exercises. In 2007 Green Mountain was listed as leading the top Corporate Citizens list among its peers. The award was given by KLD Research & Analytics , which sets a benchmark for social investors. To learn more about KLD indexes contact Mr. Peter Ellsworth.
Sustainability is one of the three sectors in which KLD monitors its social investing indexes: environment, social and government.
Understanding the reality of peoples lives , the conditions in which they live and using this information to monitor and guide your decisions is what Mr. Stiller at green Mountain considers corporate social responsibility; that is what it takes to create a vision that leading global corporations aim at.
