How a company can make the public despise them.

Although I’m using Cable & Wireless of Jamaica, the principles apply across the board.

Originally, the Jamaican Telephone Company was a statutory body; this meant, it was run by
Government.  After Hurricane Gilbert in 1988, Cable & Wireless, of the United Kingdom,
decided to buy it under a two step process which will warm the cockles of every Capitalist’s heart.

Step One was greedily swallowed by government; that is to transform the JTC
into a public company.  Let the public buy shares in it’s own telephone company. 
This idea was very popular because no one perceived Step Two;  that C & W,
(through a front man) would buy up most of the shares.

Once C & W owned the Jamaica Telephone Company; the holding name
Telecommunications of  Jamaica, was dispensed with.  Within two years, every
feature of The Jamaica Telephone Company, which served the public was gone,
and it became the monopoly all Jamaicans hated.  

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Called Careless & Worthless this monopoly prevented the advent of
the Internet until 1995, retarded the use of cell phones, as of all the
possible protocols, it elected the most expensive, least useful.

With Internet connection ridiculously expensive, with competitors forced to use
the CW connection, (where a cable costing $2k a month was claimed to cost
$22k)  with cell phone coverage only 5% of the island,  these two features
were not all that popular.

Most Jamaicans had no Internet Service nor cell phones.

When competition was allowed in cell phone providers, Digicel, the first rival,
was swamped. Gaining more customers in three months than it had expected
in eighteen,
was unprepared for the onslaught.

Growing to 100,000 customers in 100 days, within a year of operation it had
2/3rds more customers than C & W. 

Some of the cell customers had been C & W clients, others had shunned
anything that came from the hand of Careless & Worthless.

MiPhone, another competitor took its bite of C & W’s client base.

The point was anything Not Cable & Wireless was selected. 
This is how the Jamaican Public hated C & W.