Children’s Purchasing Power
Power of children.
Today children influence $500 billion worth of purchases every year, an as a result marketing techniques have completely changed. In the past the most effective way to sell children’s products was trough mom and dad.
Now the opposite is true: children are the object of intense advertising pressure by companies seeking to influence billion of dollars in family spending advertisers are awarded that children influence the purchase not just of kids’ products, but everything in the household from cars to toothpaste. Consequently, these adult products are being combined with child oriented logos and images. Different marketing tools have spread into children’s lifes –examples are kid versions of adult magazines, promotional toys linked to movies or TV shows and logos on all kinds of merchandise everywhere children go.
3 Comments
Hi,
Just curious where the $500 billion dollar figure came from. I’m trying to do some research on the purchasing power of children in the US. Thanks!
well that money comes from everything mainly from toys but children can influence all ,since toohpaste or something for the car
Hi Alexco11, I’m with c. worthy -where did the $500billion dollar figure came from? I’m actually researching on that matter as well and would really appreciate it if you could quote the source.
cheers,
Pedro Rocha