Customers buy the product or services to satisfy his needs, demands ,& extensively adapt oneself to the changing life- style.

With the increasing competition in the market, the organization strategy focuses on maintaining the relationship with the customers through its performance analysis & loyalty.

Performance analysis depicts the actual sales reports , & implies the need for newer marketing techniques. The sales agents are trained to learn effective ways of communications, & get himself in the right place with the right people at the right time, & make the right presentation. The eligibility of the sales agent is judged through his best technical knowledge, his interaction with the customers through courtesy & friendliness, having excellent language skill, & maintaining his patience.

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Customers satisfaction profile & offering  customer services are the key drivers to loyalty.

 

The study of customer behaviours forms the Pr-requisite basis for marketing plan carried out through market survey, search for informational resources, checking option availability, & comprehensive data of post -buying behaviour.

 

Market Survey- Market survey are carried through direct communication with the customers, or via Internet. The questionnaires has to be simple, clear with no ambiguous terms. Customers prefer objective type answering questions with simple tick marks, or just say – YES / No. Special comments made by the customers should be taken notice , & exploited for deliberately improvising. It should not be a prolong  time – consuming process .The time taken for each interview should be within the time range of 5-10 minutes, & therefore large proportions of interviewers data can be collected.Survey reported individuals within age groups of 18-45 years interested in buying products with newer high technology , & upgraded latest fashion . These groups are seen empirically engaged in various financial categories, such as,banking, share trading, life insurance, retirement annuities, savings, investment policies, car finance, home loans, personal loans, etc. This gives opportunity to easy search of target groups of individuals who actually influence the product or service sales.

 

Informational Resources- Internet , television programmes , & magazines are the educational resources used to display information regarding the product , & accelerate the sales. Exhibition, trade shows, free offer trials  , promotes customers interaction & acquaintance with the product.

 

Option Availability- Multiple products with similar features are introduced in the market , so do the buyers have multiple options to choose from one of them.The comparative studies of the products for its unique, special features , operational compatibility, or technical feasibility is routine desirable task performed by the customers. Pricing lists varies with the companies profiles. Discount sales offers, schemes such as ,buy 3 get 1 free, lucky coupons, easy instalment payments(EMI), etc attracts the customers. Known company credibility for providing quality assured products induces high level sales.

 

Post-buying Behaviour-Maintaining the relationship with the customer is a costly exercise, however, customer satisfaction profile , & customer service are the key drivers for loyalty.Customers satisfaction promotes publicity for the product, reveals good referrals, & endorse customers with enthusiasm  eagerly waiting for introduction of new products by the same company.Customer service addresses the problems facing customers who strive to seek redress for their complaints.

 

Stronger relationship ,& better customer interactions produces profitable sales , & gives higher value to the organization.