Each business function within the value chain is treated as important assets and contribute to the value. Thus the marketing value chain to integrate and coordinate all business functions, to meet customer needs and after sales transactions while maintaining relationships with customers by providing services that “superior” customer equity in order to get high.

A company claiming to customer-centric, must fully understand how far employees megadopsi this slogan into a culture that has dibatinkan and to guide behavior within the company. Must be ensured that all people adopt an external focus (customer oriented), and they are also given the authority and tools to decide the best way to handle customers.

For company employees to contribute in terms of manpower, provide service, expertise, ideas and innovation, and corporate culture. On the other side of the expectations of employees against the company in general include the company’s survival, profit sharing, job security, quality of working environment, sharing information, and good management.

From this expectation can be further decomposed factors that affect employee satisfaction. Usually that appears first is the compensation, including salary, benefits, and bonuses either individually or in teams. Next is the work environment. The work environment includes respect for the skills, safety, environmental, ergonomic, good relationship with management so as to create employee empowerment, good communication, as well as a cool office.

At this time occupied a distinguished career in the pattern of ever-increasing expectations of employees. Aspects of this career mainly include continuity of work, availability of facilities for training, career development, and employability.
No ketingggalan external factors also come to be part of the expectations of employees. These external factors include public relations, corporate reputation that will support personal pride, and quality of life.

Understanding of the perceptions of employees becomes mandatory for the company menu. In general, pride as an employee and feel that his skills as a valuable asset to the company should receive great attention. The pride and sense of worth can increase employee engagement against the company and can be a very strong emotional cords to spur internal motivation.