From plans to action!

Strategy is a set of actions designed to be executed co-ordinately in order to lead to certain goals. A well designed strategy should be:

  • Consistent: Strategy should not contemplate opposite goals
  • Consequent: Strategy should be an adaptational response to the organizational environment.
  • Suitable: Strategy should not neither use up available resources nor generate unsolvable problems.
  • Profitable: Strategy should facilitate creation and/or preservation of competitive advantages

According to its orientation, strategies can be classified as follows:

  • Growing Strategy: to make changes in products, markets and geographic coverage, maintaining business core.
  • Relational Diversification Strategy: to go beyond current products and markets, but maintaining inside the business sector.
  • Non relational Diversification strategy: to go inside new markets, apparently with no direct relation with current business.
  • Retreat strategy: to go out, partially (selling brands) or totally (closing the business)

Strategy implementation should involve the entire organization; in this way, success becomes more possible.