Presentation is everything when it comes to brochures. Sometimes it happens that a brochure is read in one specific order but also has to be able to work in a general layout. That’s why it is important to choose the right style brochure for the proper type of information you are presenting.

Presentation is everything when it comes to brochure. Sometimes it is possible that a brochure is read in one specific order but also has to be able to work in a general layout. That is why it is important to choose the right style brochure for the proper type of information you are presenting. A good example of this is the Double Parallel Brochure Fold.  It is observed in two different manners.

A double parallel brochure consists of 8 panels – 4 on one side, and 4 on the other side. Below are listed the sizes you will normally find this type of brochure in.

Although these sizes are what you will usually find commercially, it is not to say that you could not find another way to use this same layout in a size that is not listed, based on the information it is connected with or the product you may be working with.

The way the consumer reads the brochure is makes a great different in how you layout a brochure. The double parallel brochure is one of those brochures where you need to look at the panels and lay the information following that basic pattern, but that pattern also has to work in a general layout. This means you have to be able to look at this brochure from two different points of view (POV).

Here is the layout from the vantage point of the consumer:

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As you can see the panels are mixed up, and the inside panels are on both sides of the brochure. The front and back cover are sitting next to each other on one side.

In this case each panel has to be distinct and be able to stand on their own, be able to different enough from the panel next to it, but have enough color to blend together.  This brochure should be informative, but because each of the panels is different and distinct, it should be fun or else you will not be able to hold the readers attention.

You also want consumers to be able to look at this brochure and get the general gist of the product without having to read the brochure thoroughly. Everything should be summarized. At one glance at each panel the consumer will understand but will not have to read the detail. Anything in too much detail is too much work for the consumer. This brochure should tell the consumer what they want to know at a glance. If the brochure does not sell and inform in that glance, the consumer is not buying.