Subliminal Advertising: The Truth

Subliminal Advertising: The Truth

Subliminal perception is not a new phenomenon. The existence of the human unconscious has been documented over many centuries by composers, artists, poets, philosophers, and scientists. But is it fake?

Insight on What Makes Women Successful at Running a Small Business

Insight on What Makes Women Successful at Running a Small Business

Learn possible reasons for female entrepreneurs’ success.

Accounting Scandals Destroy Lives

Accounting Scandals Destroy Lives

Accounting Scandals Destroy Lives.

What’s in a Name? Your Corporate Image

What’s in a Name? Your Corporate Image

What is a corporate image? Think about a credit card, computer brand, potato chips, make-up line-who comes to mind? A recognizable company name coupled with a catchy, creative slogan will help lay the cornerstones for your business. Your company name creates your first impression and it’s important to take into consideration that the first impression is the only opportunity for the company to make a lasting and good one.

Rules of Business Etiquette in India

Rules of Business Etiquette in India

Are there any rules of business etiquette valid all over India? In a complex culture like India, you need to show mutual respect and be sensitive to the context at all times.

Effects Children Have in Your Business Life

Effects Children Have in Your Business Life

They motivate you, they care for you, they want you to be successful. Read this article to see how important your success is to your child.

Business Society

Business Society

Information on the business society and methods of success in this ever growing world of business openings.

The Role of Ethics and Compliance in the Organization’s Financial Environment

The Role of Ethics and Compliance in the Organization’s Financial Environment

The role of ethics in business refers to the relation between the business environment and other three levels, in order to make a compromise. There levels are traditionally see as:

Small Business Owners: Between a Rock and a Hard Place

Small Business Owners: Between a Rock and a Hard Place

This article is in response to the Obama’s administration reported consideration to make loans available to small businesses through TARP funds. The money is intended to “free up” much needed credit to finance their operations.

Lending for a Good Cause

Lending for a Good Cause

This article covers the emergence of micro-lending, those involved in micro-lending, and the good that this is doing all across the world.