The opportunity to make money with Liveperson.com

The internet is becoming our go to resource for education. If you have expertise and experience in one or more areas then, by simply sitting at home on the computer, you can make money. As an expert on Liveperson.com a customer can search for what they need and contact you.

When you create an expert account on Liveperson.com you set your charge per minute on live real time chat, email or telephone. For example, you can make yourself available as an internet marketing expert. People will talk to you on live chat paying per minute for advice.

The benefits to making money with Liveperson.com

The work is entirely flexible. You can work for 1 hour a month or eighty hours a week. How much you do is entirely down to you. How much you earn is down to your cost and expertise. All you need is a computer, an internet connection and the software.

One of the big advantages to making money on Liveperson.com is your ability to multi-task. The Liveperson software alerts you when someone wants to pay for your time, so in between you can work on other things.

The more successful jobs you complete on Liveperson.com, the higher your rating. The higher your rating, the better the chance of getting further customers.

The problems with Liveperson.com

There are a few problems with Liveperson.com. You may have a good hourly rate set and the expertise to warrant it, but without the customers you have no income. The major problem with Liveperson.com is, a lot of the help you are able to get is freely available from community members on forums. And most people know it.

Making money from Liveperson.com may reliable if you can find a niche. Find a subject you know which people are looking for help on, with little competition and start with low prices until you grow your feedback.

According to Advertising Age, marketing dates back to 1742. This is when the first advertisement was printed in Benjamin Franklin’s “General Magazine.”

Types

Traditional types of marketing include direct mail-a printed piece that is mailed to targeted demographics; loyalty cards-a physical card that offers incentives and coupons to shoppers; and social media-online interactive advertising utilizing sites like Twitter, FaceBook, and MySpace.

Considerations

The most important aspect of a marketing campaign is branding. The American Marketing Association (AMA) states that a “brand” is a combination of a company name and logo that is easily identifiable. Your goal is to get the consumer to pick your company over the competition.

Benefits

Marketers are familiar with The Law of Seven. This means a prospective customer needs to see your name or logo seven times before it makes an impression. Consistency and visibility with branding is key.

Misconceptions

A successful marketing campaign for the hospitality and tourism industry can be accomplished at little to no cost. Marketing your company with business cards, selling gift certificates, and being active in the community gets your company name out without breaking the bank. 

Ever wonder why you’re singing the FreeCreditReport.Com song for days on end?  How many times have you attempted to figure out how to get the infamous $5 Foot Long commercial from Subway out of your head?  When was the last time you heard the McDonald’s Big Mac Chant and had a sudden hankering for a Big Mac?  These questions are a few of the hundreds of advertising techniques that companies use to promote their products, all in expense of your brain lingering on for hours.  

Merryl Lentz wrote an effective article entitled Advertising Jingles – Music and Lyrics that Won’t Leave your Brain Alone, in which she describes the history of advertising jingles and a few scientific explanations as to why your brain practically hoards these catchy tunes.  I highly recommend this article for that general reason.

A less common truth behind these advertisement jingles is the fact that the companies are not necessarily in charge of creating the catchy, and mostly annoying, tune; jingle production companies are paid to come up with the most effective source of advertisement, all being unique in their own rite.  So if anyone is to blame for the overplayed Oscar Mayer Wiener song, I would recommend writing to the J. Walter Thompson advertising company.  In fact, this company is famous for providing advertisement for major product companies: Ford, Kraft, Microsoft, Nestle, Rolex, and several other well-known consumers.  

After researching specific jingle production companies, it is enticing and even amusing to read the catchphrase that is not so subliminally provided on the company website.  Tuesday Productions, which provides the jingles for AT&T, Wendy’s, NBC, and Budweiser, claims that they have the “jingles people just can’t get out of their heads”.  This is painfully true; who couldn’t recognize the Real American Heroes tune for the Budweiser commercials?  

Despite the annoyance and perhaps slight anger felt at listening to these jingles over and over… and over again, it is safe to say that the jingle production companies and product consumers themselves have done a successful job in what they are working for.  They catch the eyes and ears of audiences country- and sometimes world-wide, possibly making it the most successful business to be in.  Ultimately, the catchier the jingle will lead to more people with it implanted in their brains, leading to increased marketing and finance.  I guess the real question should be asked: why don’t jingle production companies have jingles to entice product consumers?

From Now To Then

One of Porsche’s ways of creating an image of quality is its constant reference to its beginnings
By talking about its origins, Porsche creates the image of an established, well maintained and quality company

Attention To Detail

Porsche does not shy away from showing close up pictures of the interior and exterior of the car
By doing so, they show they have nothing to hide, because they have paid attention to detail

Sporty CArs

The Porsche Boxster is a roadster meaning that it is meant for different audience than for the purely performance-based 911

To differentiate, the Boxster is described and depicted as more the type of car that one can really have fun driving.

To achieve this, Porsche purposely adds more amenities onto the Boxster, making it more of a “comfortable” car and its pictures and ads

In one ad, Porsche describes what the ride of a Porsche Boxster feels like as a “What a dog feels when the leash breaks.”

Comfort

Porsche Boxsters are sporty, yet comfortable car
Porsche makes readily available pictures of the interiors of the car
Each interior is complete with as many accessories as possible, such as leather seating and CD players

Summary

BMW Roadster is a car that is easily compared to nature. It is designed to connect the owner to nature. It is significantly similar to surfing. The speed compares to wind surfing, the power is compared to the awesome power of the waves, and the design is compared to tropical aquatic life. It gives the owner a sense of freedom.

Honda tries to do everything and please everyone.  It describes the S2000 as an amazing race car, a luxurious high class automobile, a top of the line breakthrough in technology, and just a plain fun car to drive.  Its image is that this car would be the right choice for anyone.

Ford attempts to market the actual car rather than an image for the Mustang. The simple design of the web pages stresses the power and comfort of the car, rather than a particular lifestyle that one might live if driving it. The company clearly tries to market the car to the middle class young male looking for a fun ride.

 Porsche is a company which does not try to awe you with fancy pictures, but would rather stick to numbers and statistics, appealing to the consumer who does not have time for “bull”. This tries to appeal to a higher class crowd that associates with the class of Porsche.

The Classy Cars

Porsche Boxster
And

BMW Roadster

These cars do everything they can to make themselves seem like classy cars that bring with them a certain status in society. In order to do so, they show attention to detail and try to awe you with pictures of their stunning engines and their comfortable interiors.

The Fun Cars

Ford Mustang
And

Honda S2000

These cars are less expensive, but still powerful. These cars are for the buyer who does not need their car to be a status symbol, but still want a powerful, fun to drive car.

Planning is the first step, and includes four tasks: The first is to analyze your situation, by defining your purpose in general and specific terms, and then create a profile of your audience. What will they be looking to you for? Can you deliver it? Will anything change as a result of your message? Is your purpose realistic, and the timing appropriate? The second task involves gathering information, utilizing informal methods like asking for others’ viewpoints, seeking out related surveys and reports, and requesting input from members of your audience. You must ensure the content of your message is accurate, ethical and complete. Whether your message will be delivered in person or in writing, what will your audience need to remember? Be sure to articulate it clearly.

Selecting your delivery medium is your third task, and it’s vital that you make an appropriate choice, as a successful impact on your audience depends on it. Oral, written, visual and electronic media all offer distinct advantages and disadvantages you must weigh, when considering the makeup of your audience. Next you will organize your communication, taking care to strongly position your main idea, decide whether your approach will be direct or indirect, depending upon your audience’s expected reaction, and then proceed to outline your overall content. To do this, start by stating your main idea, strengthen it with your major points, and then provide strong supportive evidence. Some commonly used outlining approaches include alphanumeric, decimal and organization chart outlines. It’s not necessary to utilize a complicated or confusing method to outline your message. Use a system that helps you to expand your thought process comfortably, so you can address all the information you identified in your original analysis.

Then it’s time to write your message, by putting yourself in your recipients’ shoes, and drafting a communication that honestly, ethically and sensitively conveys what they need to understand. Emphasize a positive attitude as often as possible, and avoid using language that places blame or is biased against any members of your audience. When you feel as though you’ve completely addressed all the necessary elements of your main point, then just stop, and walk away. Leave your communication alone for a day or so, and then return with fresh eyes to complete it. Now you can make any revisions necessary to alter the message length, re-emphasize your main idea, better illustrate your supporting points, and correct errors. That’s all there is to it! You’ve succeeded in creating a concise, audience-focused message. You are now ready to deliver it through the most appropriate channel, knowing you have done your best to create a quality business communication.

If you are interested in purchasing the resell rights to a private label product, you must first buy one. There are a number of different products available, but many of them are electronic books or software. Once you have a product that you are interested in the resale right will find a particular product found for the purchase. For example, if you sell on the acquisition of rights to a book electronically are interested, you can find someone to your e-book resell rights is available for sale. This can be done easily over the Internet.

If you have found carefully considered and an offer, you must purchase the resale rights. The amount of money you pay it all depends on the person who sold the rights to your product. Resale rights typically cost a few hundred dollars. While this may seem a fairly significant investment is nothing compared to that required what many other business opportunities. It is also important to note that you can cover the costs. Time, because you will have to sell the rights to resell the product to change that and to sell. You can see some free advice to private products in website where you can download a course part 2 audio at no cost to you.

When it comes to selling a product in which the resale rights to legally obtained, many people do not know where to start. There are a number of different ways that you go about selling a product, whether you created the product themselves. Formats implicate el use de a nuncio’s clasificados. If you are interested in using this method, you must learn to take full advantage of classifieds.

When many people think of classifieds, the local newspaper, which often comes to mind. Ads in local newspapers are a great way to market and sell a product that can not be as effective with software or electronic books. Since these products are most often marketed Internet users. As Internet use for Internet users, it is important to do your on-net marketing. This can be through on-net classifieds.

With online ads, you will notice that most are used for free. Therefore, online ads are a good way to sell their products under the private label market. Unlike many other promotional methods that require no additional expense. If you are interested in finding a site for free classifieds, you can quite simply by doing a standard internet search. This research should be a series of results. These results should be links to the pages.

Your first impulse may to others as many ads as you can, but you might want to reconsider that thinking. If the time to do the market research with the greatest potential, you can save time. For example, many sites may only localon-net classifieds. This means you must choose a specific place for your offer. Here are the cities you want, do not pick the near to each other. That’s because many residents not only search their local ads, but also for others. This will prevent your ad that you as spam.

As already mentioned, you will find a range of sites online classifieds are free to use, but not all. In his quest, it is likely that you sites that you pay for their classified ads have found. It is your decision whether or not to pay these costs, but it is important to remember that you can do the same thing for free elsewhere.

Private label rights to resell an incredible opportunity, but we need to know how to use it the best job opportunity. If we observe these points, you should be able to cash by selling a product that does not create even.

Globalization is an economical phenomena that occurs when a good or service brings people together from many different nations. Samsung Electronics is currently one of the top conglomerates in the international market. The company’s globalization strategy brings together goods, services, labor and people in order to produce technological innovations to create capital.

Samsung Electronics is a global manufacturer of consumer electronic goods and telecommunication products. It also is the global leader in monitors and televisions and is the largest producer of DRAM, SRAM and flash memory (Datamonitor, 2008, p. 5). With its firm spot in the market, Samsung continues to lead the market by maintaining a positive brand image. After the Asian financial crisis in 1997 occurred, Samsung realized the need to restore their brand image. Samsung took steps towards reviving the brand by focusing on research and development in order to create innovative products while still keeping in mind the importance of high product quality.

The Asian financial crisis of 1997 left banks unable to pay their international debt and created an unstable currency (Kwon, 2004, p. 425). The financial crisis occurred because of many different reasons, but the lack of government support in conglomerate lending caused too many unsecure loans to be made in order for continual growth. Therefore, conglomerates were financially being supported by inefficient financial services because of the lack of government supervision. The large amounts of borrowing continued into the 1990’s until December of 1997, the debt/equity ratio was 450 percent. This was almost twice the amount of the previous year and in turn, caused the won to depreciate. Because there was no government management, the Korean economy continued to develop but was knee deep in debt (Kwon, 2004, p. 426).

Samsung Electronics replaced their old brand image post 1997, by focusing on efficiencies and profits rather than continuing to expand and grow. Now for the first time, Samsung was looking at how to produce efficiently in order to increase profits rather than looking at the big picture of company size and market share. Samsung changed the brand image by centering in on research and development to deliver new innovative products to the market while stressing the importance of product quality in order to add value to the product. Samsung vividly modeled the golden triangle in order to turn around their brand image (Slywotzky, 2007, p. 17). Prior to 1997, Samsung’s brand was known for having similar products as competitors, but was known as “cheap” products. Also, because Samsung set low prices there was no way for the company to sell premium priced goods. While Samsung was facing declining profits, little product differentiation and lack of brand image added to the downwards slope (Slywotzky, 2007, p. 17). However, Samsung’s CEO Jong-Yong Yun identified the importance of continually innovating and speed to market due to electronic goods quick depreciation in value. As a result of the much needed brand enhancement, Samsung began focusing on research and development to deliver better products at a faster rate. With innovative products being produced faster than competitors, Samsung was now a leader in the industry rather than trailing behind competitors. While creating new products, Samsung gave more power to the designers rather than engineers in order to keep up with current trends (Slywotzky, 2007, p. 17).  Samsung opened an in-house design school where engineers, designers and marketers went to classes six days a week in order to learn the latest designs and to create a competitive advantage. However, designs were aimed towards specific cultures all over the world in order to globalize their products. Also, the extreme stress on product quality was proven when Samsung took the entire inventory of faulty wireless phones, about $50 million worth of phones, was ordered to be destroyed. Also, employee’s exercised the quality movement by wearing headbands that read “Quality First.” By transitioning the image of the products, Samsung was forced to remove their “cheap” TV’s in order to not misrepresent the company’s new vision and mission (Slywotzky, 2007, p. 17). Nevertheless, the loss in revenues was necessary in order to develop and strengthen their new brand image. Another tough strategic business decision Samsung was forced to make was to make sure the brand image and position of their retailers was consistent with theirs. However, the world’s largest and most powerful retailer, Wal-Mart, no longer fit in the same market as Samsung. Therefore, Samsung decided to pull all of its products out of Wal-Mart. Although both of the examples of strategic business decisions involved extreme short term losses, the long term gain is much more significant (Slywotzky, 2007, p. 17). One other way Samsung established its new brand image was through extensive marketing, advertising and branding. Samsung now spends near $3 billion per year on marketing and advertising, made a two year deal with New Line Cinema for strategic product placements, and is one of the sponsors for the Olympic Games (Brooke, 2005, p. 3). With Samsung’s new brand image and recurrent innovative products, Samsung is neck and neck with Sony for the lead in the consumer electronics market (Slywotzky, 2007, p. 18).  

In order for Samsung to grow and continue to put their attention towards globalization, the labor and philosophy of Samsung’s people must be in alignment with the company. To enhance business performance and globalize Samsung, Samsung Global Strategy Group was created. According to Samsung’s information website, Samsung Global Strategy Group was formed in the late 1990’s after the Asian financial crisis in order to develop a pool of global managers. Samsung Chairman, Kun-Hee Lee believes that SGSG is necessary because “We need high caliber foreigners who can reveal to us a fresh perspective on trends and the latest information. Let us develop these foreign staff to become global managers abroad by familiarizing them with Samsung through a two to three year posting in the Chairman’s Office.” SGSG’s mission is to “enhance Samsung’s business performance and global reach, while simultaneously developing a pool of talented global managers.” Samsung says that professionals associated with SGSG and partner companies are gaining the knowledge of Korea and experience through Samsung to become strong global managers. The SGSG’s daily roles play a large part in the performance of the entire Samsung Group by continuously offering different perspectives and original innovative ideas. Samsung trusts that by senior management within Samsung and SGSG joining forces, this step’s up globalization efforts. SGSG develops strategic, new business development and advisory services to Samsung affiliate companies. These activities are designed in order to receive new perspectives that could increase the efficiency of strategic planning and business operations, and to provide global strategist’s part of SGSG an opportunity to transition to a global career with one of Samsung’s affiliates. The three major duties of SGSG are:

1. Planning and executing major consulting projects, usually lasting between three to six months, and based within SGSG.
2. Dispatch of members to the domestic operations of major affiliates for general management or project purposes.
3. Permanent assignment of members to a global career within the domestic and international operations of a group affiliate.

According to Samsung, these activities will allow global strategists to develop a great deal of knowledge about the Korean culture, business and language while also learning the internal operations of the Samsung Group. After the SGSG program, graduates will develop professional expertise, knowledge of Samsungs Corporation and a sense of cultural awareness in order to help Samsung grow and aid in steps towards globalization.

            Also, another way that Samsung restructured their labor in order to grow as a global company was by identifying that it was time to change by using time as the method for changing. Samsung’s chairman saw “time as a tool for change,” and they created a new structure for employee’s labor organization. The new labor organization consisted of employee’s beginning work at seven in the morning and heading home at four in the afternoon (Lee, 2005, p. 1). The case study performed by Heejin Lee determined that the new work hours aided in organizational change by creating a sense of crisis for change, by innovating new ways of working and by molding employee’s attention towards the value of their time as a resource. The 7-4 scheme described in Lee’s case study, was implemented because of the wide spread belief that time is the center of organizational culture and organizational change. The new temporal system affected the surface level of organizational culture but also created a new organizational culture for Samsung. The 7-4 system not only changed the working hours of employee’s, but it also affected the fundamental aspects of work and life by creating an underlying impact on time. This new temporal scheme not only changed the employee’s work hours, but it made them change the way they valued their work and time. In order for Samsung to continue to grow and develop as a multinational corporation, it is necessary to recognize the large role that organizational change plays in the process of changing and developing the company. Without continuous improvements in organizational culture, the company will not be able to keep up with technological innovations and won’t be able to capitalize on the issue of time (Lee, 2005, p. 4).  

            Samsung’s revival since the late 1990’s has caused the stock to go up about 20 fold. During 2000 till 2004, sales had doubled: from $27 billion to $55 billion. Samsung is currently the world’s most valuable non-U.S technology company (Slywotzky, 2007, p. 18). Samsung is now worth more and has twice the market capitalization of its competitor Sony (Brooke, 2005, p.2). Also, the company is now able to have premium prices similar to Sony. Because of the globalization of Samsung and the focus on design and innovation, they are now viewed as a top brand that offers top of the line, high quality products. In January of 2006, Samsung Electronics had exceeded $100 billion in market value. Also, Samsung’s shares had increased 5.1%, causing the company’s capitalization to boost to $103 billion, a company record (Cho, 2006, p1). In order to maintain high quality and innovative products, Samsung is preparing to double its spending to $40 billion on research and development. Also, Samsung has made this job a team process, having nearly 30% of all employees contributing research, development and design (Slywotzky, 2007, p.19).

            Samsung has been able to pick its self up after the Asian financial crisis and turn around to grow into one of the top electronic companies as a result of taking action rather than reacting to the crisis as a victim. Not only does Samsung Electronics globalize their company by maintaining their position as a top distributor of electronic products in foreign markets, they also globalize their company by innovating their employees roles, organizing labor structure, uphold a strong brand image to reflect their vision and mission, and continuously make advancements in technology through extensive research and development.

I have over 10 years of experience in helping companies find branding solutions and achieve success through their projected image. This is a guide for any person who is interested in developing a business or re-vamping your companies image.

This should be one of the more creative and exciting tasks involved in getting your business off and running. However, this can also be an expensive, time consuming and frustrating time if you are not familiar with the ins and out’s of basic marketing.

I work with people every day who have dumped way too much money into mediocre branding and have to back track with damage control to repair what has been done. That’s where I come in.

This guide is simplex, easy to read and understand and will allow you to gain control of your image before someone takes the control away from you.

Trademark your Company Name

This is the absolute first step you must take! If you fail to do this, you have the potential of investing a lot of cash into something that will eventually cause you twice as much in attorneys fees! It is imperative that you protect yourself from infringing on someone else’s trademark or leaving yourself open for someone else to capitalize on your hard work.

Visit The United States Patent and Trademark Website and simply enter the business name you are thinking of branding. This will bring up any trademarks that may be exact matches or similar to what you have entered. If the mark is “Live” then you are out of luck and its back to the drawing board. If the mark is “dead” you are able to apply for that mark.

Many people will hire an attorney to file their trademarks for them, for those of you who are computer savvy and don’t have the overhead to do this, you can certainly file the mark on your own via the web. I have done it myself many times and it is no more difficult then filing your own taxes.

This is the perfect time to visit Godaddy to purchase your domain names, this is another way to protect yourself and prepare for future plans. It’s inexpensive and easy to do to. Do not pay for hosting plans or any other services at this time. (Continue reading for more information on websites)

Once you have submitted your application you may begin using that name and are free to move on to the next steps!

Design a Logo

Do not underestimate this step! This logo will ideally be with you for years to come, it will become a visually recognizable statement to the public and will be the face of your company!

Photo Credit

Some basic Do’s and Don’t’s on Logos:

• Do NOT design your own logo from clipart via the web or Microsoft Word. You want people to take you seriously, to see and understand that you have invested time and thought into your logo. Taking the easy and/or cheap road on this will be a huge mistake that will get you laughed out before you even get your foot in the door.
• Do put plenty of time into conceptualizing your logo. What you want it to say and how you want it to make people feel. Get input from people, people who are not emotionally connected to you as they will think anything you do is worthy of praise!
• Do make sure your logo is versatile. You want to make sure that your logo will work on any application. Signage,letterhead, business cards, menus, pens etc.
• Do NOT let a marketing company or design firm railroad you financially. Do your homework, call around, get pricing and be specific. You can and will easily pay upwards of a thousand dollars to have a design firm create a logo for you because they know how much use you will get out of it and you better believe they will milk you for every penny that they believe it’s worth.
• Do check out web classifieds like CraigsList for local talent. I guarantee you will find a super talented kid, fresh out of design school who is hungry for work and money. Going this route will do a few things for you. You will feel like you are both benefiting from the arrangement, you won’t be charged an arm and a leg and you will be building a relationship with someone who will without doubt be there to help you in the future with other projects.
• Definitely DO copyright your logo at the same site you registered your trademark.

Establish your “Look and Feel”

The logo is the main component in establishing your look and feel but is by no means the only element.  Depending on what type of business you are branding you will want to keep in mind any other products that will carry your logo.

This can mean the color scheme of your offices, website, menu’s and other promotional materials.

Consistency is the most important part of branding! You do not want to appear sloppy and indecisive! Keep that in mind when making decisions. Ask yourself “Does this work with how I want to be seen?”

Research other companies and see how they have established their look and feel. Make a mental check list of the stylistic attributes you would like to include in your own project as well as things you do not want.

Again, do not try to do things that are outside of your expertise. If you aren’t great at conceptualizing don’t do it. The money you will spend to have it done correctly is minimal in comparison to it’s return.

Build a Website

It’s time for a website! At this stage in the game you should have a fairly strong grip on your intent and your “look and feel”.

A website (if you do not already know) is such an important marketing tool but only if it’s designed as such and maintained. Advertising has gone digital, plain and simple. Print and audio/video marketing is only generating a very small slice in the revenue pie so be very selective when making advertising decisions.

Again, do your research.

Things to consider when deciding to have a website built:

• Do you fully intend on maintaining and updating your website?
• What features would you like to include on your site? Dream big because the potential is infinite.
• How interactive would you like your site to be?
• Websites just like logos are super expensive, especially if you want a unique site that is interactive and foreword. Do your homework! Call local art schools and post an add looking for a web designer and you will have fifty recent graduates knocking down your door! This is the best way to get exactly what you want for reasonable money while giving some kid a ton of experience.
• This is the time to go to Godaddy and purchase a web hosting plan, your web designer can tell you what type of package you will need to service your site. I do not recommend having a web design company or firm host your site on their private servers. This means you will have to pay them to make simplex changes to the site, you will be reliant on them and more importantly: Should your working relationship with them dissolve, you may NOT have access to your website files! Caution on that one.

The above tips and tricks are little gems that I have found throughout the years and can be of great help to you in your new venture. When money is an issue we can always take the grass roots approach and I find this to be a much more rewarding stance. It will allow you to be an active participant in the image of your company and gain control of your project.

Tip: Never underestimate your consumers ability to dismiss you based on your branding choices! There are always alternatives and your goal should be to make sure that you project a lasting impression!

There are many more steps you can take and will encounter on your journey to building your brand and this is the first installment of many! Start slow, think it out, do your homework and you are bound for greatness!

You cannot block the commercials they are watching, no not even Disney or Nick at Night monitor the commercials they run. Lets face it …it is about money.

So here are just a few commercials I would like to bring to your attention. I say bring to attention as we see so much in this world that we become immune to things and really don’t understand how the subliminal messages get in. Then we wonder why children become nasty, uncaring adults. It is bad enough that there are no consequences and discipline as become a thing of the past, but why add injury to insult. Read on and you will understand.

Twix: The commercial shows someone either saying something wrong, thinking something wrong, or doing something wrong. It then goes on to say “Need a moment?” Lets look at this…really it is saying “dude, you just got caught, hurry up and come up with a lie.” The commercial then pauses everyone else why the person in the wrong comes up with a lie to cover what they were doing…the others then UN-freeze, and the lie is told.

What are we teaching our kids? Not only does the person do something wrong with no consequence but then he lies and gets away with that also, thus saying that lying is also OK!

M&M’s: We start of with the green M&M (no coincidence as we all have heard the green one makes you horny) she is in high heels and appearing to be sexy. The other (assumingly male) M&M’s are filming as she seduces them and they stand there quivering and sweating from lust.

I don’t know about you but that does not make me what to buy M&M’s. When we get to the point that we have to sell Candy to children by means of sexual content you have to wonder what is going on here. Kids love candy and do not need to see this. In fact just wait until your younger child asks you what the commercial means or why the Green M&M is acting that way.

How about the new quizno’s torpedo commercial? Starts with the hot oven talking to the employee who is holding a long torpedo sandwich…”Hey, Kevin put it in me, you know what I am talking about.” Kevin replies “no last time I got burned”. “Oh come on Kevin you know you like it”…..

Now I don’t know about you…but I am not in the mood for a penis sandwich or something that makes my mind think of that. Come on, a sexy oven wants something put into it. Can you see the subliminal message here? What do you think your kids think? I wrote Quizno’s by going onto their site and told them what I felt about this.

Sandwich looks good and should sell itself without sex…Now think of same sandwich in the context they are selling it in.Now there are so many more commercials that do this…Pay attention…Get your conscience back on track…Don’t be seared to the point of not seeing what is right in front of your face and not to mention what your children are watching.STAND UP…say I don’t agree with this!Write the companies and complain!

We also live in a country the is “sue happy”. Notice how every other commercial is stating: did you take this drug, do you get injured…? There is a law suit for that. Come join us in suing everyone and every business. Now keep in mind (as our small print says) we will sue in your behalf and we will keep the majority of the money won if any for our part and the balance will be split evenly among the 100,000 or more plaintiffs.

Do the math here: You win the lawsuit and settle for 150,000, the attorneys take 30% for their fee and additional 50% for costs and that leaves a small balance out of the original $150,000 to be split amongst 100,000 people. Who wins here? If a person has been seriously injured they should be the one getting the full amount so they can survive on it.

As I always say: I NEVER SAID THAT, I NEVER AGREED TO THAT….DID YOU?
 

Fri Aug 21, 5:49 am ET

WASHINGTON – A new poll says that Americans, concerned over the future of health care reform and anxious about the growing federal budget deficit, are losing faith in President Barack Obama.—- Where are they coming from and who are taking these polls? Republicans who believed that McCain could pull miracles out of his magic bag and magically bless the world with a fantastic healthcare system of which had been ruined for more than a decade?

The Washington Post-ABC News survey found that less that half of Americans — 49 percent — say they believe the president will make the right decisions for the country. That’s down from 60 percent at the 100-day mark of the Obama presidency. To this, I say imagine how long it takes the average American to display how hard he/she can work, impress the boss, earn merit and a raise, and gain respect of the office executives. Hmmm Let us give that thought to the president.

The poll published Friday says Obama’s overall approval is 57 percent, 12 points lower than it was at its peak in April. Fifty-three percent disapprove of the way he’s handling the budget deficit and his approval on health care continues to deteriorate. To this I remark the same. Sometimes, when you have to correct so many of other people’s mistakes, it takes trial and error, well shouldn’t it. You, as a new comer with more than 70% of your co-workers working against you and another 75% hoping, but expecting you to fail…isn’t the pressure on?

The national survey was conducted Aug. 13-17 and has a sampling error of plus or minus three percentage points.

My Name is Katrina Andrell Robertson. I am unemployed and working my behind off to receive a Masters, then maybe a Doctorate, then maybe become a Senator, but if I never make it to any of tho

In an era when commercials take up about 25 percent of airtime on television, a commercial really needs to stand out to be effective. The ad for the ShamWow does just that. It has great logos (the want for reason) appeal and also presents lots of ethos (enhancing the credibility of the speaker) appeal. Vince (the speaker) portrays the ShamWow as a “super towel”, compared to paper towels which he says are plain and boring.

The main appeal of the ShamWow ad is its due to it’s logos. Whether it is being compared to paper towels, or Vince bombarding the viewer with facts about the ShamWow, it is portrayed as the “ultimate cleaning device”.

The first logos appeal of the ShamWow is that it is economical. A ShamWow ends up costing less then a dollar, and it comes with a 10 year warranty. Vince compares that to the price of a roll of paper towels which can often last less then about a week and cost more then a dollar. He also points out that you can use one ShamWow to clean up a mess that would require 5 or more paper towels. Vince also emphasizes that you can order the ShamWow using a convenient 800 number while you have to go all the way to the store to get more paper towels. The fact that the ShamWow saves so much money and time really emphasizes its logos appeal because it makes the viewer think that they are wasting money buying paper towels and would therefore have more money if they owned a ShamWow.

The next main logos appeal is trying to show how much better and more effective a ShamWow is than a paper towel, or even a roll of paper towels. In order to prove this uses a product demo. First he shows how a ShamWow can clean up a spill completely then demonstrates a paper towel failing to accomplish the same feat. Vince goes on to show how a ShamWow can hold up to 20 times its own weight in water, something that no paper towel ever could do. Vince then does more demos in which he shows that one ShamWow can dry an entire boat, an RV, and a car. He says that paper towels could never do this. Vince points out that the ShamWow can work wet or dry, so that the consumer has to do much less work because they don’t have to wet paper towels, they could just clean with their ShamWow.

Perhaps the most interesting demo that he conducts is when he rolls up a wet sweater in a ShamWow and when he unrolls it the sweater is dry. This really emphasizes logos because everyone has clothes that get wet, andcould use a faster way to dry them. The best logos appeal in the infomercial is probably the carpet stain demo. Everyone has carpet stains and he shows how the ShamWow “acts like a vacuum” and the how with the use of paper towels the stain would remain in the carpet and underneath it. When he uses the ShamWow its “virtually dry underneath”. This appeals to the logos because everyone is always trying to get stains out of their carpet. The commercial portrays the ShamWow as not just a chamois, but as a stain remover, a vacuum, and a dryer. It appeals to ones logos because everyone needs to remove stains and to dry clothes and the ShamWow is portrayed as a better and more efficient way to accomplish tasks of this nature.

The ad goes to show that the ShamWow has other benefits too. First of all it is machine washable. This means that it is environmentally friendly because nothing needs to be thrown away. Second of all it is cheaper, because it is a one time purchase. Third of all it does not retain any odors at all because it can be washed between uses. This is an effective logos appeal because everyone wants to save the environment, save money, and have a clean, non-smelling house. Everyone wants to “work half as hard” with the ShamWow as they would with towels. To top it off, the ShamWow has a catchy name, so that the viewer of the commercial will be able to remember everything about the ShamWow. If people remember the name, they will remember the product. They also may think that if it has a clever name, it will be a clever product.

Along with having a significant amount of logos appeal, the commercial also has a lot of ethos appeal. First of all, and most prevalent, is the speaker, Vince. His face, his spiky haircut, and his loud obnoxious voice are all recognizable from his other infomercials. Because the viewer can recognize him from other infomercials such as the “slap-chop”, in the back or their mind he registers as someone who knows a lot about the infomercial field and someone who knows a lot about products like this. This would make the viewer more likely to trust him because they think that he knows what he is talking about.

The ad’s next ethos appeal is that the product is made in Germany and “the Germans always make good stuff”. This is simply getting the viewer to believe that the product is high quality. Along with this appeal is the plea to “watch out for imitators”. To say that the ShamWow has imitators makes it seem superior to all of those other products. This is both a logos appeal and a ethos appeal. It is a logos appeal because it shows the quality of product, and it shows that you can trust its manufacturers over the manufacturers of the imitators.

The last ethos appeal is the four user testimonials. They use ordinary Americans in a commonplace setting, seemingly a flea market, telling how the product is so great. This is a ethos appeal because if the viewer doesn’t trust Vince, they will trust these people to tell them how good the ShamWow is. It is also a logos appeal because it is more people telling the viewer that the product is good.

In conclusion, the ShamWow ad is a brilliantly designed piece of advertising and deserved every bit of the millions of dollars that it made. In its short 2 minute slot, its bombards the viewer with appeals to logos and ethos in a clever way and uses “real world” scenarios to demonstrate how great the ShamWow really is.

se goals, I will always remember: judge not, and ye shall not be judged. I am an Independent.