I have gained employment in gamestation as a stockroom assistant, because I have recently completed my BTEC 1st Diploma. The manager of the stockroom is thinking of selling online but has no experience of the market. Therefore, I have been asked by my manager to examine an organization that provides goods/service online. My findings will be presented to the unit manager who will then go on to make a decision based on my findings if gamestation should go online.

I have gained employment in gamestation as a stockroom assistant, because I have recently completed my BTEC 1st Diploma. The manager of the stockroom is thinking of selling online but has no experience of the market. Therefore, I have been asked by my manager to examine an organization that provides goods/service online. My findings will be presented to the unit manager who will then go on to make a decision based on my findings if gamestation should go online.

Organization name: Currys

Web address:
http://www.currys.co.uk/

Brief history:

Currys is an electrical retailer in the UK and Republic of Ireland, and is owned by DSG International plc. It specializes in home electronics and household appliances, with 295 superstores and 73 high street stores.

Currys was founded in 1884 by Henry Curry (born 1850) when he started to build bicycles full time in a shed at the back of his garden at 40 Painter Street, Leicester, England. He opened his first shop in 1888 at 271 Belgrave Gate, Leicester. Currys was taken over by DSG International plc (owners of the Dixons electrical products retail chain) in 1984 but maintained its separate brand identity.

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Currys nowadays sells solar panels. They have also sold videogames, but eventually they left that to Comet. Henry Curry

Currys belong to the tertiary sectors because they sell goods to the customers and provide other services.

Currys is a public limited company. Public limited companies usually end their names in “plc”. The shares are exchanged by the Stock Exchange and can either be owned by members of the public or people such as institutionalized investors: like large banks or insurance companies.

Main types of presence for online businesses:

Passive brochureware:

These sorts of websites are intended to provide information about a particular site which helps to improve brand name recognition either locally, nationally or internationally. This online presence was criticized because originally it was the same format of web presence as having a brochure put up on the web. There were two vital flaws, the first one was that online readers read information differently that off line i.e. they are impatient towards reading quite a large amount of text. The second flaw is that with this presence the readers will find it quite hard to interact with the presence.

Complementing off line services:

In this online presence the website is either used as an extensive catalogue e.g. IKEA or daily news or information e.g. BBC. As long as a business or an organization do not introduce online transaction but can offer information with interaction and understandable web language then it can be classified as a complementing off line services.