I Want an Interactive Website

In a website for children, regardless of education or entertainment, interactivity can have an educational value, or may be the key to keep the attention of your visitor.  
 
In a directory-type site, like Yahoo.com or Auyantepui.com, interactivity is vital, but in these cases is 100% functional significance: to help visitors find information quickly and easily. In both cases, interactivity is a content page that helps them achieve their goals, rather it is simply a “technical feature” with which the content is “movement”.  
 
In other words, there is the movement can be achieved with different technology which gives an interactive web site. Interactivity is a characteristic “background”, related to the meaning and purpose of the content and not an aspect of form.

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Interactivity and commercial business  
 
One way or another, companies should promote their businesses in terms of sustaining or increasing their sales. And that advocacy should not only be a permanent process of interaction with customers, new or existing.

Basically, the company interacts with its customers’ requests with information about products or services and of itself, either in a direct, personal, face to face or through other media.In this sense we can say that the quality and intensity of interaction of the companies is directly proportional to its mission and ability to communicate with their customers.

This is especially important in a commercial website, where they virtually have to be written with the care of face to face customers.One could also say that in practice, companies that more and better interact with their customers are those that are reported more systematically and regularly, whatever the means they use.

Interact is to serve customers  

A web site can test the quality of care you give your clients:  
 
1. How much information about the benefits of their services or products capable of publishing in terms of helping your customers make a purchase decision?  
 
2. How much information about your business can provide, so that your customers trust your company to the point of wanting to buy?  
 
3. What is its speed of response to information requests that customers made through their website?  
 
Thus, the challenge of an interactive website is the business that has to do with the ability to respond to customers and stay ahead in communicating what is really valuable for them. If the company is not really pro-actively to meet their customers is very unlikely that your website is interactive, even surface (ie, “virtual”).

The interaction is a two-way road  

Discussed in terms of customer service, better business is the interactivity that fosters a relationship of communication with their customers.It is not just to get a specific response in a given time, but the ability to exchange information continually between the company and its customers, and vice versa.This two-way relationship is an excellent source of guidance about what customers really want and an efficient mechanism to provide feedback on our performance as a company.

The website can be a very effective  

Interactivity with customers involves several processes, all very complex. But a website can be an excellent channel for providing information to encourage your visitors want to know more about the company and its products or services. The cost of publishing information on the business on an Internet site can be substantially less than what it would do so in other printed or audiovisual media. This is a tangible advantage for the entrepreneur or manager.

However, the effectiveness of a commercial website is not guaranteed and the key is not defined interactivity as “movement” of visual resources or technology. There may be a lot of graphic animation in place and little real interaction.  
 
Interactivity should be seen as part of the process of customer service, which helps customers to be better customers and more confidence in the brand of the companies with which they interact.