In a recent survey of 100 small business website owners, a shocking statistic became apparent: website owners don’t know enough about their sites to effectively leverage opportunities offered by the Internet.

In a recent survey of 100 small business website owners, a shocking statistic became apparent – website owners don’t know enough about their sites to effectively leverage opportunities offered by the Internet.

Mostcool Media, Inc. an Atlanta Internet Services company conducted an independent survey of 500 small business owners who also were website owners. This survey revealed that as much as 80% of small business owners who had paid contractors to build their company website in the past year knew little if anything about their site or even how to track traffic statistics.

“I had my site built by a web company – it has been online for 3 months and I still don’t know if anyone has seen it or not”, stated one respondent of the survey, “I sure can’t find it in any search engines”.

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“This phenomenon is common among small business owners,” stated Jeff Glaze, President of Mostcool Media, Inc. and the author of “The Ultimate Guide For Website Owners”, “ Unless a company owner knows how to track results or can afford a marketing consultant, chances are they may never know if their website is getting results for their company”.

While a slowdown in the economy might otherwise cause a company to put marketing projects on hold, a working website is crucial to the success of today’s small business. “Without a website for a prospect to reference, a small business risks a credibility gap that can cost them thousands of dollars in new business.” “More importantly having a website and not knowing how to organize the content for usability, prospect conversion, and search engines is the downfall of many a small business site.” Said Glaze.

With literally hundreds of millions of websites on the Internet, it is more important than ever for small business owners to have the basic knowledge needed to successfully leverage their presence on the Internet. Without this knowledge, an investment in a company website is nothing more than another business expense.