Using Google Trends to Increase Impressions in Google Adwords

Most people don’t know how powerful Google Trends is. Maybe because it is still in the Google Labs section. But as for me, I’ve been benefiting from this helpful tool that Google generously offers us. Free statistical information through Google Trends can be considered today’s revolutionary leap in marketing research.

So, ever wonder how you can use Google Trends Data to your advantage? In Google trends, type in your keyword. It produces results of countries that search for that keyword. This is specially useful when you are using Google Ad Words to increase traffic to your website. Through Google Trends, you will find out the top 10 countries, regions, and languages. With this kind of data, you can effectively target big market and input in your Google Adwords that specific country. It also shows articles that are related to your keywords.

What’s also great is that you can do a comparative study of different keywords and see which one performs better. Let’s say you do a keywords comparison of “antivirus and anti virus,” you will find out that more people search for antivirus rather than anti virus. So, if you’re selling anti virus software, you would probably want to go for the keyword that generates a lot of queries. You will also find out that Indonesia is on the number one list in searching for anti virus. So, you’d probably want to market there and to the rest of the countries in the top 10 list. There is also a feature that gives out data for the Top 10 languages that search for that keyword. This will also help in your Google Ad Words Campaign by clicking on the option to use that specific targeted language.

So, enjoy this great statistical tool that Google is giving us…for free. In this Information age, truly indeed information is wealth.