Writing a Cover Letter
The Cover Letter is the place you can be yourself. Don’t let the resume overwhelm when your personality is likely better.
If you can write a good cover letter you might be surprised at how little your resume can matter to an employer.
A cover letter is the opportunity to fill in gaps in your career space before they pop us, and to get the reader to feel a sense of your personality. In a busy and stressful time it might seem logical to mass produce both cover letters and resumes, but if you have to chose one to mass-produce, the resume might be the way to go.
A good cover letter will give an employer an idea that you took the time to check-out their website, know what the company is about, and are willing to put up with the not-so-glamorous parts of the job that you both know are bound to exist.
If you applying to any job within the communications sector this becomes even more important, as stating that you are creative but sending in a carbon-copy template of a resume is too much of a contradiction right off the bat.
Keep the resume brief, a page at best. Stick to the experience that applies. After that, spend more of your time crafting a cover-letter that creates a fun and realistic invitation to yourself, try and get as much of your half of the interview in before it even happens. And as soon as you’ve finished one, get started on the next one – getting fixated on any one job will just lose you momentum and confidence.
