Internationalization: Starting Business Abroad
Day to day increasing pressure in business environment have forced to internationalise the organisation to survive and sustain in this competitive international market.Due to increase trend of taking the business abroad and targeting the international customers,the entrepreneurs are continously finding innovative and effective strategy for the internationalisation of their business.This article atytempts to reflect on how to take up and internationalise the business.
Taking Business Abroad
Trends in 21st century show the demand for globalization and internationalization by many companies. In addition to this the complexity and flexibility scenario of many companies are focused in operating their business globally and spreading out in international market. “International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies and organizations” (Czinkota M.R., Ronkainnen I.A. and Mofffet M.H., 2005, p. 5). “The economic transactions imply here trade affairs in export and import (Exim Policy) and foreign direct investment in expanding of business” (Alan Rugman, 2003).Every company has got its mission punch line which determines the value, purpose and direction of the company. The booming of MNCs has shown the effect on the inflation and growth of many companies to operate in overseas countries.
Background
To proceed to any further action in developing the report of strategic plan it is very much essential to sketch the outline of company with contrast to the outline of country. More clearly, it needs the analysis of the company’s strength, its competitors and its overall existence. On the part of country assessment it is important to figure out the opportunities for the survival and growth of the business and PEST analysis.
Company Outline
The company Euro Impex Fashion Ltd. India was established in 1990 and is a fashion garment industry. It is mainly indulge in manufacturing fashion, garment and clothing products and launched its brand Impex and became image of trustworthy trademark for international customers. It strongly symbolizes the craze for fashion and not simply clothing. This made it fashion symbol in the competitive market. The reasons for Impex to be a fashion image in India lie in its status for developing flavours and tastes in fashion, challenging marketing strategy and leading to sales promotion and distribution in its choosy branches, outlets and stores in India. It has wide varieties of fashion products meeting strongly to the appreciation, standard and
perfection of the individual customers. For its hard efforts to bring out the modern and latest fashion trends, Impex Fashion was honoured ‘The Emerging Market Retailer’ by the World
Retail congress in 2006 in Columbia. After its victory in Indian market, the emerging craze in the domestic market has made Impex Fashion to expand its business activities in Great Britain.
