10 Instantly Recognized World Famous Logos
Great logos are ones that are simple, attractive, eye-catching, and ones you will recognize instantly.
In the world of marketing there isn’t any better way to develop an image for a company, product or service than to create an eye-catching logoor trademark that the public remember instantly once seeing it. Really smart companies and corporations incorporate their logos and trademarks directly on their products to generate additional revenue from the trademark or logo product adored with the famously recognizable mark such as the Nike logo has done for the Nike Corporation.
While it can be debated which logos and trademarks are most famous, this article only contains ten of the most famous ones. In light of the current financial crisis that is thrashing the US economy and other economies from around the world, the logos and trademarks illustrated in this article may be the only thing that actually survives the chaos, while the companies and corporations utilizing them could possibly go belly up if the economies doesn’t turnaround soon.
It goes without saying that Google is the most well-known Internet destination around the world and attracting billions of searches each year. The “Google” logo/trademark is the most prominent feature on the search page and the favorite buzzword most often shared especially to refer to a search of any kind. The Google logo is simple, attractive and memorable.
Starbucks
Coffee powerhouse Starbucks put the cool in community coffee cafes by offering a warm, homey environment to serve delicious steaming hot specialty coffees at reasonable prices. Thousands of Starbucks coffee cafes cater to millions of loyal coffee drinkers around the world and printed on every Styrofoam cup is the company logo and an enticing reminder for other people to visit the local Starbucks to purchase their favorite coffee flavor.
eBay
EBAY is by far the largest and most visited online retail host provider on the Internet. Attracting millions upon millions of potential buyers and hundreds of thousands of sellers the around the globe to come together to trade. EBAY single-handedly changed the way the world buys and sells on the web, which provided thousands of resourceful individuals a new way to start a business and make an additional or primary living using the services that EBAY has to offer. The EBAY logo/trademark only second to the Google logo is second most instantly recognized logos on the digital planet.
FedEx
FedEx was a world-renown package delivery company even before 3-time Oscar-winner Tom Hanks made the company a household word in the feature film “”. The company logo adores the FedEx airplane and trucking fleets, packaging and company branded merchandising offered to the public.
PlayStation
Sony PlayStation logo is instantly recognized by tens of millions of devoted gamers the world over and no wonder, because the PlayStation gaming console the most popular among serious gamers.
Coca-Cola
When it comes to soft drink beverages Coca-Cola has proven it to be a force to be reckoned with. Through brilliant marketing and branding the Coca-Cola logo/trademark is instantly recognized throughout countries around the world. The company’s attractive logo instantly reminds consumers that there is a crisp, refreshing, sweet beverage awaiting them in each and every sip.
Microsoft
Microsoft the world’s most successful software manufacturer has managed to corner the OS (Operating System) software market providing the OS to an estimated ninety-percent of the world’s computers. Each and everyday, millions upon millions of computers are turned on and the first thing that people see is the Flying Windows Microsoft logo on the screen. Even those people who do not use Microsoft’s OS software, knows the Microsoft logo.
Apple
Steve Job co-founder of Apple Computers is a genius in design and marketing. The manufacturer of the popular Apple Macintosh computer has continued to invent new ways to deliver the tools and products that the working world needs to stay competitive in a global economy. The Apple iPod digital music and entertainment devices have positioned Apple and the Apple logo as being one of the most instantly recognizable logos/trademarks on the planet.
Nike
Nike’s swoosh logo adores every sport’s related product that Nike manufactures worldwide. The majority of high profile and extremely successful sports athletes proudly use and wear Nike products to retain the cutting-edge over the competition in their chosen sports. Tiger Woods the world’s best PGA Golfer has carried on the Nike legacy by endorsing the Nike line of golf related products and apparel, and has helped immortalized the Nike Swoosh Logo in the history books.
UPS
UPS (United Parcel Service) is probably best known for having their employees wear chocolate pudding brown uniforms and delivering packages around the world in bright brown delivery trucks. The UPS logo is a badge of dependability and reliable service that has been tested and as a result as earned the respect and loyalty of millions of businesses and consumers around the world.
30 Comments
Excellent. Am just about to do logo design with my students. This is a perfect site for them to look at!! Thanks Nelson!
where’s McDonalds?
How about CNN logo? News watched around the world and covered both Iraq wars while the world watched in horror. Although, your choices are good, too.
“…UPS (United Postal Service)”
You mean “United PARCEL Service”. You should fix this, please.
I didn’t know UPS!
I don’t know if its true that the PlayStation is the most popular with serious gamers – the original PlayStation bought about the idea of “casual gamers” people who weren’t overly into games but would still play Tomb Raider.
Other than that though – a good list.
ugh…i was scared that i was going to see “the evil golden arches”
i’m kind of glad that’s not one…i really liked this.
Excellent.
Very true! You can make anything a signature family name!
Blessings.
Sincerely,
-Liane Schmidt.
UPS=United Parcel Service.
Parcel and Postal is different?
I don’t know UPS, not famous in my country.
I thought for sure McDonalds would make the list.
nice stuff,coke i think is the most recognizable logo
“…UPS=United Parcel Service.
Parcel and Postal is different?
I don’t know UPS, not famous in my country.”
Yes. It being the proper name of the organization, it should be called as it is. It would as wrong to call “UPS” as “United Parcel SOCIETY”.
“USPS” = “United States POSTAL Service”, a U.S. Government Agency.
“UPS” = “United PARCEL Service”, a private shipping company.
Easy to get these two confused.
-thestickman
Another well presented article Nelson
PS is the fave of my son. nice article!
Very interesting article.
Probably the most widely known object in the world today is the AK-47 Kalashnikov, unfortunately. But it has no logo.
Good article though I have to agree with some of the others here, the playstation logo would not be as worldy popular as Sony itself, and Surely McDonalds would beat even that, Even Iraq and Kuwait have McD’s (or KFC)Which is bigger than most would think, Though I never saw the Tech brands overseas…
Very interesting. They are indeed very popular all over the world.
Never heard of Starbucks, UPS and FedEx, so they aren’t really famous all over the world.
I would have definitely included the Macdonalds M, the Mozilla and the Internet Explorer logo’s as well.
~ Mat
All instantly recognized logos!
When you’re talking WORLD famous logo’s how can you go past the Red Cross. I know they also have a Red Crescent but it’s still gotta beat the majority of these tech based logos which are dependant on access to computers.
very nice and i think that underarmor is also a good one and north face…….but there are some good choices such as starbucks….forget McD’s….wat about red cross the like best one…..
wowa i love starbucks and all the others
I love very logo esspecially nike yeah dude and dudette
The Stickman, So you meant UPS=United Parcel Service.
well gud ut its parcel n mac donals should have made the list
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Coca cola is supposedly recognized by 94% of the world, making it far and away the most recognized brand in the world. I cant imagine Pepsi is too terribly far behind. After that I would think that companies with durable products would be most universal such as Nike and Toyota.
By way of anecdotal evidence: I live in Papua New Guinea, one of the more remote corners of the world and while you can find Coke bottle and Nike apparel in even remote villages, there are no McDonald’s or Starbucks anywhere in the country last I knew. Also, less than a quarter of the global population has ever used the internet (fewer here) so Google, Ebay, and even Microsoft are probably far far behind.
As a quasi-commercial symbol I would suggest the Olympic rings. After all 4.7 bil. or 70% of the world watch some portion of the Beijing games.
coca-cola is the most famous of all logos its known in every nation
You forgot one huge one: Harley Davidson
You can’t be serious – McD’s is known all over the world!