Evil, Racist, Bigotted and Rude; Exposing Abercrombie & Fitch’s True Colors
An in depth view on the dark secrets of A&F.
Come Shop in our Dungeon by: Austin Tokrud
Just being in the store for long enough can cause a Pepto-Bismol moment. The nauseating clone mentality of everyone getting drunk of light beer, dancing to bad 80’s music and wearing Abercrombie and Fitch. The heart burn feeling when you feel rejected if you are a visual minority, if you’re older or if you’re ugly. Indigestion from the unsettling feeling of insecurity if you aren’t part of this trend. Upset stomach from both the overwhelming smells, and witnessing racial discrimination. And of course diarrhea, because they sell crap, stand for crap, and they all honestly smell the same as well. The target audience is interestingly enough; upper middle class white kids who project an over confident, snobbish way about them. A&F has an effect on the consumer, they use strange and selective ways to target their audience, and have very powerful advertising campaigns that can be controversial.
Abercrombie and Fitch has a massive effect in a negative way on the consumer, from its exclusive perception at first look, its atmosphere (how it effects human senses), and its massively inflated prices. The exclusivity starts at the outside of the store, as it seems like an important club or rave. This can intimidate the consumer, or worse make them think if they go in then they are more important than those who don’t shop there. If they are intimidated then they will merely walk away, but if they choose to enter then the bigoted mentality is passed from the store to the consumer. Its atmosphere is also negative, when you walk into the store you senses are immediately affected, and the marketing begins. They spray cologne and perfume in the air, overpowering the elderly, closing down the target market, as well as making teens who like the smell feel more welcomed, which in turn attracts more business. They also blast music at an eardrum shattering level, which also drive old people away, and since they choose their music wisely attracts kids who enjoy modern music. A&F has lights that spotlight certain clothing and the rest of the store remains dimly lighted, which only young people have the eyes that can adjust to that, because teens eyes are younger and are less affected by dark lighting compared to older people. And last but not least, A&F has incredibly inflated prices. If you were to take a look at their clothes, you would see that there are no massive labels, are very plain, and most times are almost generic looking clothe. As well, it isn’t very original, as “in retail terms, through Banana Republic’s safari look of the 1980s”. When they sell you there merchandise they are also selling you a lifestyle. They make the store seem appealing through merely appearing exclusive, and trying to be different. It also affects the consumer and the want to be consumer in a non-business perspective, on how they affect the consumers mind.
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Yeah, man! Abercrombie and Bitch sucks!
“Abercrombie and Fitch have singly destroyed culture and reality as we know it.” Yeah thats it. If you don’t like it don’t shop there, its that simple, but they are just a company, not all that is wrong with the world. And they call their employees models not salespeople so if they want to hire based on looks its up to them. Its called successful marketing.
looking too much inro it iam in good shape 45 yr old fit in the clothes. I prefer not to have the big labels on it. money is money they want the money thats it. plus the parents can be looking.
It sounds like this Austin Tokrud character has a real big chip on his shoulder. I got the impression he was quite emotionally fragile, if entering a clothing store is going to make him react in such a way.
Come on man, get over it! A&F is not responsible for making rich kids snobby, thats the result of vast socio-economic inequality. Grow some balls, man up and stop feeling sorry for yourself because a company wants to make money.
this actually isnt true at all. i work at abercrombie. the only makeup they want us to wear is mascera, at the most. they want us to look natural. they dont tell us to look slutty, they just request that we wear the brand, or something similar to it. we hire people of all different weight and race. the fact that the adjective racist is in your title makes me laugh. we actually have fewer caucasian people working at my store. and we dont want you to feel like an outsider or that you dont belong. why would we want to do that? we are all more than willing customers. im more than happy to help customers if they are nice, if theyre not nice of course i will help them but i wont want to. ive met some of the nicest/funniest people since working at abercrombie. everyone i work with is nice. i dont know where you are getting your information from, although my biggest guess is that its just what you believe so you try to pass it off as fact, but before you know the truth you shouldnt be so angry at the company. yes, the music may be too loud but that’s one flaw. no store is perfect. but apparently people must not feel rejected enough to never go back, the store’s been in business since the 80s. good research, bud.