“Motivation and Organizational Culture” by Marcy George-Kokkinaki
Within an organization, Motivation is initially experienced at a personal level and through team-work, as new cooperation patterns are established. However, in order to establish continuity and sustainability, the new working methods need to be integrated into corporate culture.
Motivation is initially experienced at a personal level and through team-work new cooperation patterns are established. However, in order to establish continuity and sustainability the new working methods need to be integrated into corporate culture.
Managers’ primary task in order to reap the benefits of Internal Marketing, is to develop and sustain a productive and supportive corporate culture. Internal marketing efforts strive towards establishing a culture that embraces desired work behaviours, whereas it approves and supports individual skills and contribution. For example, values acquainted by the corporate workforce, are passed on to new employees, and are experienced by the patterns in which people behave in the workplace.
Culture is continually evolving and guides employees to mould their behaviour in order to match that of other workers. In their work on corporate cultures, Deal and Kennedy (1982) and Peters and Waterman (1982) suggested that culture and commitment are firmly depended on each other.
Based on the above theories, it becomes evident that corporate culture serves as a stabilising force that encompasses motivated employees, and is capable of accepting newcomers in a highly productive and creative environment.
