Advertising and Marketing, Business, Marketing, Target Market

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In this step at first we have to take concept about marketing mix. Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. Another way we can say that Marketing mix in the set of controllable variables of a firm by which it is possible to create awareness among target audience. Four P indicates it but at present another 3 P included in the marketing mix. It is shown is the following:

Marketing Mix:

Product

Price

Place

Promotion

Packaging

Public

Politics

Product : The product variety, quality, design, feature, brand, name,returns every things of JML is favorable to pursue consumer in the market.

Price : The price factors such as list price, cash discounts, credit terms of JML are also attractive.

Place: Channels, Coverage, Assortment, Location, Inventory, Transport of place factor of marketing mix JML are performed effectively.

Promotion: sales promotion, Advertising, direct Marketing sales force are not use effectively.

Ps are from sellers point of view and Cs are from consumer points of view. It is as Follows:

Distribution process of JML

Distribution process that is to use the marketing channel for ensuring the effective distribution of product for the ultimate consumer .We can say that the way be which we can give the product to the hand of ultimate consumer.

Indoor Contests Press kits Sales presentation

Leaflet Lotteries Seminars Sales meeting

Bunting Premiums Sponsorship Incentive programs

Show pack Gifts Events Samples

Shop Decoration Sampling Fair and trade shows

Paper Fair

Outdoor Trade Show

Neon sign

Bill board Coupons

Strip Channel

Strip Halogen Entertainment

Strip Traffic Canopy

Strip bell Sign

Strip overhead

Stripe Road divider

Strip Uni pool.