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In general by marketing we mean to sell product at profit. But marketing is not confined within this short concept. With a deep concept we can say that by forecasting the market demand the market has to produce such kid of product that will be able to fulfill the need and satisfaction to target audience.

Philip Kotler:

“ Marketing is a social and managerial process by which individual and groups obtain what they needs and wants through creating and exchanging products and values with others:”

On the other way we can say that marketing is a process through which the ultimate consumer gets the desired product and the marketer draws benefits. At least we can say that marketing is to delivery the customer satisfaction at a profit and create exchanging relation with customer.

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Market :In general by market we mean a specific area where some people sell product and some people buy product. But in marketing: Marketing is a set of actual and potential customers good services.

Marketer: In any exchange the person who is active to make exchange is called marketer.

Buyer Market: When buyer is active to buy the product/ to make exchange then it is called sellers market.

Mutual Market: When both parries is active to make the exchange then it is called mutual market.

Marketing Process

When any organization wants to start a business by a new product then it is very much essential to follow marketing process. Because by wing marketing process it will be possible to market the product effectively. The marketing process is as follows.

1. Analyzing Marketing opportunities:

2. Selecting target market:

In this case the marketer has to select a market segment that will be profitable t him / her. Or the basis of market segmentation a that market has to select a market segment. The target market segment must be:

a) Measurable b) Substantial

c) Accessible d) Differentiable

3. Developing the marketing mix:

In this step the marketer has to develop the marketing mix such way by which it will able to create awareness among target audience.