The subliminal advertisements companies use in order to sponsor their product through our ears and the effect advertisement jingles have on our everyday life.

Ever wonder why you’re singing the FreeCreditReport.Com song for days on end?  How many times have you attempted to figure out how to get the infamous $5 Foot Long commercial from Subway out of your head?  When was the last time you heard the McDonald’s Big Mac Chant and had a sudden hankering for a Big Mac?  These questions are a few of the hundreds of advertising techniques that companies use to promote their products, all in expense of your brain lingering on for hours.  

Merryl Lentz wrote an effective article entitled Advertising Jingles – Music and Lyrics that Won’t Leave your Brain Alone, in which she describes the history of advertising jingles and a few scientific explanations as to why your brain practically hoards these catchy tunes.  I highly recommend this article for that general reason.

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A less common truth behind these advertisement jingles is the fact that the companies are not necessarily in charge of creating the catchy, and mostly annoying, tune; jingle production companies are paid to come up with the most effective source of advertisement, all being unique in their own rite.  So if anyone is to blame for the overplayed Oscar Mayer Wiener song, I would recommend writing to the J. Walter Thompson advertising company.  In fact, this company is famous for providing advertisement for major product companies: Ford, Kraft, Microsoft, Nestle, Rolex, and several other well-known consumers.  

After researching specific jingle production companies, it is enticing and even amusing to read the catchphrase that is not so subliminally provided on the company website.  Tuesday Productions, which provides the jingles for AT&T, Wendy’s, NBC, and Budweiser, claims that they have the “jingles people just can’t get out of their heads”.  This is painfully true; who couldn’t recognize the Real American Heroes tune for the Budweiser commercials?  

Despite the annoyance and perhaps slight anger felt at listening to these jingles over and over… and over again, it is safe to say that the jingle production companies and product consumers themselves have done a successful job in what they are working for.  They catch the eyes and ears of audiences country- and sometimes world-wide, possibly making it the most successful business to be in.  Ultimately, the catchier the jingle will lead to more people with it implanted in their brains, leading to increased marketing and finance.  I guess the real question should be asked: why don’t jingle production companies have jingles to entice product consumers?