The Internet gives you a worldwide market for your product and service. That’s the good news. The Internet also gives you worldwide competition for those same customers. The bad news is most companies don’t realize or accept them.

The Internet gives you a worldwide market for your product and service. That’s the good news. The Internet also gives you worldwide competition for those same customers. That’s the bad news most companies don’t realize or accept.

It doesn’t matter what you’re selling. You either have competitors right this minute trying to sell to your customers…or you’ll have competitors within the next year. They are out to sell products and services to your customers so you’re not needed anymore.

The only way to win in this overcrowded marketplace is to develop strong offers, great sales copy, and an enduring brand name. Of the three, developing a brand name is probably the most misunderstood and underutilized. Most people never realize they can create an enduring recognizable brand as a small business.

Sure, you may never have name recognition like Nike does, but you don’t need to be that well known in the general population. Small businesses such as yours only want to be “branded” in their own little niche audience.

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For example, the general population has no idea who “Terry Dean” is, but if you ask most e-zine publishers,they know exactly who I am. I don’t sell to a general audience so I don’t care if they know who I am or not. I only sell to people who are passionate about building their own small or home-based businesses on the Net. A large portion of this market knows my name quite well. My name is my brand to them (I’ll explain how and why more in the information section of this special report).

People like to buy from brand names they can trust. Think about your own buying habits. All things being equal…you will go for the well-known brand names over the unknown competitors any day.

Products without established brand names are forced to go after only one specific type of shopper…the bargain shopper. This is the type of customer who gives you the lowest margins and very limited profits.

This is not the market you want to be in. Establishing your company as having the lowest prices is one of the most dangerous positions to put yourself. Although it can and will work for a while, as soon as a larger competitor with greater buying power comes into the market to compete with you…you’re dead. They can quickly establish themselves as cheaper than you and wipe out everything that may have taken you years to build.