How to get easier sales with recurring revenue models instead of one-time sales.

You may have heard that it’s very hard to start an online business. This is very true but what’s even harder is to make a success out of it and keep it successful.

Many online businesses start off booming with dreams of making thousands of $$ the first month. Then those dreams get crushed by the reality of the situation and gradually peter off to almost nothing.

They wonder what went wrong and how they can copy the success of others they’ve seen.

One of the oldest laws of marketing is that it takes 5 times more resources to make your first sale to a new customer than it would to resell an existing customer who’s purchased in the past. This is especially true in the world of internet marketing.

Read more in Marketing and Advertising
« Branding Tips for Small Businesses
The Mechanics of Article Marketing »

Instead of trying to sell to 10 different people, it’s much easier to sell to the same person 10 times.

Think of it this way: A candle can light up a room, but a focused laser can burn through steel with the same energy. Marketing works the same way. You can be a spread your resources like a candle and get noticed by a lot of people, or you can focused like laser and get powerful results within a small group of your top customers.

Encourage Recurring Income in Your Network Business 

Don’t limit yourself to one-time sales. Even though you may have generated an excellent amount of traffic to your site, once people have purchased your product, they’ll have no reason to come back so they’ll never know if you have more to offer them than just the one product.

Try to focus on services where the user has to renew their subscription every month. Some of these might include things such as:

One of the great things about focusing on a recurring revenue model is the fact that there’s generally a lower barrier to entry since you’re often asking for a smaller financial commitment. This means you don’t have to work as hard for every initial sale.

Also, repeat sales increase customer loyalty. That means that people are more likely to purchase from you a second time over if they’re already subscribed to one of your recurring services.

Affiliate marketing is an excellent way to provide you with recurring income. By getting affiliate partners that will pay you to sell their services, you can literally make money every month for doing nothing. That’s the power of the commission system.

Take a look at your business from another angle. If you’ve been breaking your back trying to get those one-off sales, try and see what kind of results you get from selling services instead.