A lantern light cannot go very far because it shots itself in all directions and like a shotgun its not that good for long ranged targets. Learn how to focus your mind only on the tiny spot that matters.

One man told me once it’s impossible to sell the Bible to those who are not religious people or to those that believe in a different religion. I asked him why and his words of wisdom still Eco in my ears, “because it’s not them, they cannot change their nature or pretend they are something they are not for a long time, soon or later they will break and show their real nature”. The power of targeted marketing is amazing, it means the difference between a conversion ratio of 1:10 and 1:100000. The more targeted the product is, the higher the ROI for your efforts will be. Your product has quality standards and you will never be able to live along with “pigs” for a long time. You either are unable to follow that lifestyle or no matter how hard you try, you will just never be able to be like them, that’s the truth. In business is the same thing. You need to know the profile of your potential costumers very well, you must go inside their minds and make a list of all the things you would need in their shoes. With a keyword tool research for all the other words you missed and then it’s time to start the analytic thing and start the advertising campaign or email marketing campaign or article marketing campaign.

God isn’t able to please everybody much less are you.

Another aspect of targeting is the time focus. One person might not be interested in car parts today because she doesn’t have the driving license or the car yet, but that person tomorrow might be very interested in car parts. This time machine is very hard to conquer. The best way to play it is to focus only on what’s here and now and make the necessary adjustments in your campaign as you go.

Finally if you want to fail from the beginning try the beginners method and use your marketing shotgun and try to hit some pellets, chances are the wall will happily get them all.