Learn the importance of choosing a pen name that a will attract your audience and earn you an income while writing Internet content.

Where does marketing begin when writing for an income on the Internet? It starts when choosing a pen name. Most writers do not realize that the pen name that they select actually ties into their future marketing of their content that they write, but it does.

An effective pen name should be easy to remember and equally easy to spell. Using numbers in place of letters isn’t very smart, because numbers are much harder to remember than letters. Search engines may not recognize a numbered pen name as quickly as pen names using letters and if the search engines do not record the pen name that is chosen, then future marketing efforts will be much harder to execute.

Authors who use their real name or a combination of first, last, middle or nick name to make a pen name generally perform better in the longrun. Creating a pen name using foreign languages are less effective in a mostly English speaking environment, because many times the pen name created uses too many letters and are not easily remembered. On the other hand, if creating a pen name using the English language for a foreign speaking audience, then this will not be an effective choice either.

Pen names and screen names are not the same thing. In most situations on the Internet where screen names are used it is fine to create a name using a combination of letters and numbers, because usually when participating in forums or social networks the members are consistently active within the communities. Thus, the screen names are being marketed with every forum reply and conversion that the members are involved in.

When writing for an income the pen name used should be created with your audience in mind. The only time when your audiences are made aware of your pen name is when they discover your published works online. It is not the same thing as participating in forum conversations, because the writers are not writing for a closed network space like the social networks that are available on the Internet.

If an author writes specifically on a single subject such as; technology or cars, and then creates a pen name that reflects their expertise on that subject, then this would be more effective than using a more common birth name. However, if a writer creates a pen name such as; Tech Guy or Car Collector, but then starts writing articles about other subjects not directly related to their pen name, then this could create unnecessary confusion. Confusing your audience is not a good thing to do, ever.

So, when creating a pen name is concerned, it is very smart to really think about your audience, the topics that you are writing about and whether the pen name is easy to spell and remember. Do not use numbers, because they are not easy to remember. If the pen name isn’t easy to remember, then that means that it is too easy to forget and you cannot build a solid reputation for yourself on the Internet and your income will suffer for it, too.