Marketing means identify the particular requirements and needs of a target market of clients, and then fulfilling those customers better than competitors.

Marketing means identify the particular requirements and needs of a target market of clients, and then fulfilling those customers better than competitors. (Baker, M. 2003)The Process of marketing involves researching, selling, as well as distributing the products or services. Marketing is a significant aspect of the hospitality industry. Marketing means exchanging goods and services between two parties. Exchanging means transfer of thing of goods and services among two or more parties. Services could be information, emotional support. Marketing in these days are important factor in hospitality industry as it focus on the relation between firm and customer. (Bagozzi, Celly, Coronel, and Rosa 1998) where as R.E.Linnman (1995). States that “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individuals and organizational activities”

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Marketing is one of the major factors for an organization to become successful. To able to achieve the goals of the organization there should be a proper marketing plan. By the help of The marketing plan organization could operate smoothly(MaDar 2006).A step by step process of marketing planning has been the backbone for the success of most multinational companies. In addition to marketing, planning also plays a vital role for the implementation of ideas about the product to be introduced in the market. Planning therefore is the most important factor of any undertaking, especially in the field of business. As a whole, marketing planning describes the strategies which the organization has to implement to introduce its product in the market in order to satisfy the customer needs. Butler, Davies (1992) states that SWOT, Strengths, Weaknesses, Opportunities, Threats analysis allows the identification of needs and potential problems and issues which plays an important role in the strategic planning.The useful way of the present position of the organization which needs to be captured the SWOT analysis of the organization. On the hand Ahmed and Almarri (2006) determine that SWOT analysis helps the organization to work upon the internal as well as external factors to achieve the appropriate targets and goals set by the management.

Marketing Segmentation

The purpose of market segmentation is, it can recover sales and profits as it allows the organization to capture particular market segment. While doing market segmentation there are some points factors which needs to be considered these factors could be on the product, climate of the particular area, location of the organization, future prospective growth of the organization. The market segmentation is consisting of two different stages which involve target marketing and market position. In target marketing helps to find a best market to sell its product. It also helps to develop new product for each right market. (Bowen, Kotler, Makens 2003)

Marketing and Advertiseing

The target marketing is very essential for good marketing as it identifies the differences between types of consumers and also helps to create new product. (Wearne 1997)

Brochures play an important role while doing the marketing. This is a promotional tool which is similar to advertisement and consumer relations but still it can be a supportive material to improve a sale. An important thing in brochure is should be well designed, easily readable, as well it attracts the customer attention, also include some promotional factor such as a photograph & (or a sketch). It also gives precise information about the organization. Knight, P. (2004). The brochure should also emphasis on special promotion offer like discount on weekdays or any theme on weekend such as live band. Brochures are used to explain the offering for the product, also unique promotions of the organisational product stimulates to a sales on a short-range sales basis and increase in number of loyal customer on a long term basis ( Shaw, Morris 1999). a well designed brochure. It gives a precise information about the product and its services, target market as well all about the timings, address along with the phone number and website also provided. The brochure has also made emphasis on its home made pastas and sauces. Also a brochure has states that a restaurant has lavish décor and its service gives a personal touch to its customers. it will also capture the customers attention.( Jobber, D. 2007) Customer satisfaction is the main aim of any organization. Brochure is an important tool for marketing. It is a mirror of the organization. A newly developed organisation needs marketing to achieve the business, it also helps to reach the target market. Since competition in this region area is going on, so this brochure will attract to the customers. While making a brochure a great care should be taken, all the information should be updated and correct. A brochure should be attractive and clear.

Marketing Stratergy

Writers state that marketing strategy is a process where the organization has to concentrate on their limited resources with lot of opportunities to generate a good profit and increase the sale and to achieve the target which is set by the organization. (Paul, F. 1998) where as Dibb et al. (2001) state that “Marketing strategies is how the company intends to go about achieving their objective is strategy.” Marketing strategy reflects the company best opinion as how it can most profitably apply its skills and resources to the market place. Strategy is the overall route to achievement of specific objectives. Where as Pride(1997) suggests that the marketing strategies is all about taking into consideration the and then analyzing the factors that affect the target market and as result forming and accomplishing an appropriate marketing mix, which includes the product, price, people and promotion.

Marketing Research

Writers determine that valid information could be divided into two idiosyncratic research variants i.e. qualitative and quantitative. The each application has either method which is based on the information which gives the valid and reliable data. Qualitative research is basically based on the methods and principles which are followed by the researcher but quantitative research purely based on endows and with certainty. The writer points out that the qualitative research method can be horizontal and gives a profound perceptive of the shared facet (Silverman, 2000). The writer also determines that the qualitative research method is vast and huge, and is more often elastic, prejudiced, examining, absorbs for instance for example deed research, case study research and ethnography and the quantitative research method are set of objectives which are targeted by the researcher and can be found on supposition, by trying and accomplishing in the period of results which are discovered through proper investigation for example after several trials. The writer shows that the qualitative data could be easy to understand and translated and explained in word form.

Writers and researchers describe that the method used to investigate quantitative data is the information in numerical nature. (Lawet et. Al., 1998). To discover quantitative data if the writers and researchers decide and desires to collect information which is quantifiable information concerning a subject or case study so that the person has to find out and collect information which relates to the subject and this research method called as the quantitative research. The results and benefit of quantitative research methods are done through intention and the quantifiable information can be achieved. The writer and the researcher can find out that “how big a problem is, how many people are affected by it, how often it occurs, whether one thing is less or more important than another”, Lawet al (1998).

A beneficiary using qualitative methodologies would not be proficient to do that as amorphous meeting and lengthy discussion are the class of technique he or she would apply to accumulate information. As expected this is additional time requiring and thus won’t face an immense amount of individuals, as described by Lawet al(1998).Quantitative research methodologies are concerned with information and experimentation. The preliminary tip for to facilitate is “an existing theory that the researcher wishes to test” Lawet al (1998), also called a deductive method. This rivets the formulation of a supposition which the researcher would like to check. The researcher can powerfully accumulate his or her information from side to side prearranged consultation or survey and consequently plaster a broad part of the individuals he or she wishes to engross in the research in a relatively petite quantity of period. Bryman, A (1988). A beneficiary using qualitative methodologies would not be proficient to do that as amorphous meeting and lengthy discussion are the class of technique he or she would apply to accumulate information. As expected this is additional time requiring and thus won’t face an immense amount of individuals, as described by Lawet al(1998).Quantitative research methodologies are concerned with information and experimentation. The preliminary tip for to facilitate is “an existing theory that the researcher wishes to test” Lawet al (1998), also called a deductive method. This rivets the formulation of a supposition which the researcher would like to check. The drawback of this tactic is that the compilation of the information (e.g. questionnaires or interviews) has to be reserved honestly all-purpose. There is more often than not no point in time or liberty to go into feature with the theme as the researcher needs to absorb an enormous amount of individuals as feasible in his or her research as evaluated by Lawet al (1998).

The researchers determines that the quantitative research would be a type of approach which uses a particular channel which is similar to the techniques by which researchers explain the processes and also through they examine the control, measurement, variables and also they experiment on the data which is collected. In the process of analysing the quantitative data the analysed samples are huge in number and also it it mechanical and statistical (Silverman, 2001). The researcher’s points out that the quantitative approach is to be determined as deductive approach. The Process of quantitative analysis the quantitative approach would provide some statistical information which is the data collection through which the hypotheses would be proven. Bryman, A (1988) The below given graph would show the result of the questions through which the same kind of result would get and also the process of the quantitative analysis of the questionnaire the sample questions and statistical approach would be considered. The questions are generally based on the nominal and statistical data and the level of the measurement would be taken from the graphical representation.

The research process developed two different approaches i.e. Quantitative and Qualitative to reflect the contrasting views. The main source of the qualitative/inductive data was the interview transcript which was provided for the completion of this research process. While the quantitative/deductive analysis was basically done on the basis of a survey sheet would be distributed among some people from various fields. To summarize the report, certain issues would be undertaken into account as such the interpretation of validity, reliability and justification of inductive and deductive methods in the given research context to interpret the practical significance and evaluate the results of the analysis process. There are two approaches through which the research could be done in a proper way they are qualitative approaches and the quantitative approaches. The nature of research is about proving your pet theory, therefore, it is a work done by students, experts and scientists. Many writers and researchers discuss that through research anyone can be able to prove anything which is desirable. Through research one can find out many facts and figures.

Marketing Mix

According to Pride (1997), when an organization sets up its strategies to achieve its objectives in a sequential order, then, this plan of work is called as the marketing programs. Where as McDonald (2002) demonstrate that, “Marketing are the means by which marketing objectives will be achieved and are generally concerned with the four major elements of the marketing mix.” On the other hand Baker (2003) states that, “this marketing mix is some time called as marketing tools.” These four elements are Product, Price, Place and Promotion.

Products:

Palmer (2005) discusses that the back bone of all organisations is the quality and the variety of product that it sales. It is through this product only that the organisation will succeed in achieving its objectives. The uniqueness of the product its depends upon the product brand name that would help to attracting the guests again and again. Where as kastetter, 1999 states that a product which offers the most quality, performance, or innovative features which could be sold in the market. A thorough understanding of reaching consumers and great supply chain management are the keys to competing in this market. And, to remain competitive, the ability to anticipate and respond to market demand is very important.

Pricing:

“Price is the exchange of something of value between parties involved in a transaction.” the pricing of the products sold in the market are done by keeping in mind the targeted customer of all the classes. Sara, C. and Maria, Y. 2007 discussed that pricing could be defined as the amount which is needed to buy the things which could satisfy the wants of human.

Place:

Place of launching the product effects a lot to the future sales forecast of the organization. it will select the place which will be the best suited for the future benefits of the targeted customer.

Promotion:

“The term promotion embraces influence processes excreted by sellers on targeted prospects or buyers.” (Luck, D., Fderrell, O. and Lucas, G., 1989)

Promotion consists of four major areas- advertising, sales promotion, public relations and personal selling through not all may be used. Advertising can be done in newspapers, magazines, radio, hoardings, etc. Promotion is compulsory for any business so as to increase its profitability margin; it does so, such that it can retain its position in the market even if there is any direct competitor within that region.

References lists:

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Bagozzi , R Rosa, J Celly, K Cornel, F 1998 , Marketing Management, Prentice-Hall, New Jersey

Baker, M. 2003. The Marketing Book.5th ed. Great Britain: Butterworth-Heinemann.

Bryman, A (1988), Quantity and Quality in Social Research, London: Unwin Hyman.

Butler, M., Davies, H. (1992), “Strategic Planning as a Catalyst for Change in the 1990s”, College and Research Libraries, Vol. 53 No.5, pp.393-403.

Bowen J. , Kotlar , P. , Makens J. 2003 , Marketing For Hospitality And Tourism, ( 3rd edn) Pearson Education Inc. New Jersey

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Knight, P. 2004. The Highly Effective Marketing Plan. Great Britain: Pearson Education Limited.

Law et al(1998),Guidelines for critical review form-Quantitative/Qualitative studies, UK

McDonald, M. 2002. Marketing Plans: how to prepare them how to use them.5th ed. Woburn: Butterworth-Heinemann.

Palmer, A. 2005. Principles of services marketing.4th ed. UK. McGraw-Hill education limited.

Paul, F. 1998. Marketing stratergy, the charted institute of marketing.

Sara, C. and Maria, Y. 2007. Effects of price promotions on the perceived price. International journal of service industry management, vol 18, pp 269-286.

Shaw, M ,Morris, S 1999, Hospitality Sales, A Market Approach, John Wily & sons Publications USA.

Silverman, D (2000), Doing Qualitative Research- A practical Handbook, London: Sage.

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Wearne N. 1997, Hospitality Marketing, Hospitality Press Pty. Ltd. Australia.