Marketing: Right Words
When it comes to marketing, it’s all about the right words. They are responsible for us having the faiths in products that are being advertised.
1st century BC
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Once people have figured this out, they started using it. And they figured it out ages ago. Just look at the roots of Christianity. It’s all about choosing right words. If you are pore down here, you’ll be rich up there. So, the word “pore” suddenly became something people should be proud of. And it did make them proud. As if they were the smart ones.
21st century
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Just like when you want to start a new religion, when you want to promote new product, you need the right words. Is your product safe for use, healthy, even potentially deadly? These are not the important issues. Marketing has only one true purpose, and that is to find the right words to describe product. That’s the key that opens magical doors to success.
Children
Don’t we all love them? We sure do! But marketing loves them even more. Often, when it comes to children, no price is too high to pay. People are willing to buy almost anything that will keep them safe and sound, happy, and cheerful. And these are the right words that marketing people just love to use. It’s like an energy drink for the product itself. Once you attribute him these words, sales go sky high.
Women
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Sometimes it seems that the whole world spins around beauty products; as if being young and fine tuned is everything that is important to people today. Just look at how many products guarantee you younger look, fuller lips, great hair, and wrinkles fade away. Once again, it’s all about the right words and marketing. “This is a world where beauty is extremely important, so give them what they want.” This is a philosophy of marketing today.
22nd century
How do we imagine the future? If we can learn anything from the past, it’s that some things never change. Marketing will try to find the right words even in the 22nd century. What will those words be, we can only imagine. Friendly robots, eternal life, or weekend on Mars with 50% discount. Stay tuned to find out, marketing and his right words will be waiting for you.
