Organizational and Societal Functions of PR

An organization has a committed image and typically this image is dependent on the degree of the support received by the organizational missions, goals, and strategies. Therefore, the role of the public relations practitioner serves as a communicator between organizations and its internal and external publics. Public relations also provide the message and informs the publics about events which the organization requests to present. The function of public relations can be categorized as organizational and societal in nature. Dealing with the media is an important function especially concerning the legitimate entities. To most individuals, the term public relations constitutes relationships with the press and obtaining publicity

Media relations account for one of the many organizational functions of the public relations processes. The mass media is an amazing feature of corporate America. One of the public relations characteristics is the attempt to influence its publics. Public relations activities assist the public in helping them to understand the organizations and the products they have to offer (McNamara, C. 2007). Similar to the results of advertising and promotions public relations depend on implementing any designs of a public relations plan.

Typically, the plan consists of a description of what message should be displayed, how you plan to display the message, who has responsibility for each entity of the campaign, and by when and what costs are expected to incur for the sake of the budget to fund the such activities or events. The media constitutes use of newspaper, magazines, and television (2007). The organization does not have very much control over the message in the media especially in regards to advertising. The results of opinions to be expressed are generally left in the hands of the reporters and writers.

Let’s say the community decides to sponsor a Jazz concert in honor of the displaced victims of the Katrina crisis, the Hotel Industry will play a major part in the success of this event. The task at hand is to establish a competitive advantage in relationship to group and individual rates for the publics. During these times the PR practitioner will want to get the most “bang” for the buck. Hotel accommodations can range from simple to extravagant in scale and many things will need to be taken into consideration. Since the publics have an enlighten anticipation of upcoming events, forecasts should be done to make these events as memorable as possible.

Hotels may offer a promotional package to benefit the publics both of an internal and external nature. These promotional packages are subject to include discount coupons in the food and beverage department and airline discounts or frequent flyer miles for the future. From the organization standpoint incentives play a major role in encouraging sales events. The growing demand to please the society increases at all stages of life.