Persuade Prospects to Hear Your Telephone Presentation
Learn how to encourage prospects to listen to you over the telephone.
Are you considering taking a job that involves telemarketing or telephone sales? Are you interested in making telephone calls to prospects to win their business? It is okay to call prospects sometimes but you must do it in ways that are appropriate and effective. You will learn steps you should take to get prospects to listen to your telephone presentation.
One of the most important steps you must take to get prospects to listen to your presentation is to make sure you call the right people. You will greatly increase your odds for success by only calling the people you know are likely to be interested in what you have to offer them.
Another important step you must take is to call your prospects at the right time. Common sense should tell you that you should not call any prospective customers very early in the morning or late at night unless they have asked you to.
It is a necessity to honor a prospect’s request to call back at a specified time that is convenient for him or her. You cannot be pushy or continue to present your spiel. If you do this, you will turn off the prospect and he or she will consequently never listen to what you have to say about your business.
In order to persuade prospects to listen to your presentation over the telephone, you must act like a professional and put a lot of care into how you sound. If you sound like a robot when your prospects first answer your telephone call, they will probably think you are an automated machine and quickly hang up. You will help your cause by talking in an exciting, conversational manner. You also must avoid talking in a scripted or rehearsed tone.
An effective way to persuade prospects to give you their time over the telephone is to build a rapport with them. Be polite and willing to answer any questions they have about your business. Begin your conversations by asking your prospects how they are doing in a cheerful tone.
In order to persuade prospects to listen to your presentation, you must convince them you are the right fit for them. It is wise to ask them about their needs during the early part of your conversation. It is important to show concern for your prospects’ problems and explain how you can solve them.
Another good way to get prospects to listen to you is to make your presentation brief. People are very busy by nature.
Follow these tips to get prospects to listen to your telephone presentation!

2 Comments
Nice one…
I worked in newspapers for years and part of that time I did tele-marketing to sell advertising. It is a very hard way to make a living.We used a well practised method of getting the clients attention but it still wasn’t easy.