Product Ideology and Realization for Your Business
The purpose of going into business is of course based on making money. However, there will be no money to be made if there isn’t a product or service (which is considered an intellectual product). By the time you come to number three-there should be at least an idea or a list of ideas of which you must find a way to develop into something that the public will want to purchase from you.
You do not have to have a phD in business or marketing but you have to take those ideas of yours and build them into the business that you desire. Many people think that since they have no experience in this area or are not so called genius inventors that they have hit a brick wall. Never-the-less every single one of you has the edge-that edge is that you are all consumers of products and most likely have been throughout your whole life. This experience runs so deep within you that when you make choices to buy anything you do so because the product somehow appeals to you and in some way you believe it will make your life more convenient. These products are the “must haves” and everyone is guilty of owning them.
On the other hand, there are products that have been on the market that you have sworn never to buy because somehow it doesn’t appeal to you. I know that there are countless products that either you did or didn’t buy that you have an opinion about and that opinion has sparked ideas to improve the product or service. Millions of people throughout the last half of the 20th century have taken these ideas about improving an existing product or service and turned that idea into a goldmine for their realization of this “New and Improved” product. Most of them were everyday people but they took that chance and held onto their vision until it became a reality.
So what’s stopping you from doing that? The number one culprit that holds people back is FEAR. If you take that word and break it down letter by letter you will see that it is only False Evidence Appearing Real. This is an illusion because you are afraid of failing but you must be persistent and get back on the horse. All scientists from around the world will tell you that you learn more when your experiment fails. These people approach the task from a different angle, learning from what didn’t work in the past. When they finally come to the finished product of the experiment, then they celebrate.
The bottom line is that some things won’t work for you but that doesn’t have to be the end. You need to press on and when you finally allow your ideas to give birth to a new product or service, you have to treat it like your baby and must nurture it so it grows strong and healthy. You must protect it. Patent it or copyright it. Unfortunately, so many people share their ideas with people with the greatest of intentions and the next thing you know is that you see these precious ideas of yours in an infomercial or other type of advertising.
