Here I look at the packaging of a candy bar, from the creation to the ad.

In a continuation of packaging ideas, the previous being a Chinese Takeout Box, the next product I wanted to package was a chocolate bar. I found this basic candy wrapper online and started to design. Who does not enjoy a candy bar every occasionally. This template is by Bella.

One of the first things I learned that although this is a basic wrapper, the end flaps do not match any of the candy bars on the shelves in today’s market. Therefore, I removed them. I was looking to design the package into something attractive that people would buy when they went to the candy shelves. I also wanted it to look original.

It took sometime to create this little masterpiece. Soon I had a finished product that I could show as a mockup.

This product would compete with all the candy bars on the market. It would be your standard candy bar aisle competing against Hershey’s, Whatchanmacallit, Nestle Crunch, and the like. The customer you are looking to attract is more than likely ages 7 to 21. Although people of all ages eat chocolate, and you may use ads in a variety of different places, the younger the person the more sugar they are bound to eat.

This would be the ad for the chocolate bar to capture an audience.