I worked for my sins, as a seller of advertising in about five years. The first year or two that were intended to sell in certain areas designated international news magazine program weeks.

I worked for my sins, as a seller of advertising in about five years. The first year or two that were intended to sell in certain areas designated international news magazine program weeks. The edition of the newspaper I work at night around one million people each week and go from $ 500 for a small entry box.

With the scope and name of publication, advertising in this section must have seemed as obvious to many companies. But there was a problem. None of them ever received a serious answer, and they could not understand why.

Classified ads do not work properly, that’s why.

Magazine and newspaper advertising has never been about the direct response. These companies see the full display to display a page of perfumes and cars are really just promoting the brand, which increases their exposure to the consumer to associate the target demographic for publication. Obviously not going to complain if they have moved a few thousand extra for their products, but it is really building exercise.

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But long ago he was drafted by the forces that you can get more advertising revenue of a page of classified ads and ads that you can line for a page in full screen. As most publications that are at all interested in advertising revenues will have a sort of tender classifieds somewhere in their pages.

Of course, this is not so simple. If the classified advertising was entirely unnecessary, it would be long dead. As in all things, there are advantages and disadvantages, and situations where the classified ads in May in the most efficient use of your marketing budget.

Niche Marketing

If you’re promoting fishing supplies, making it an immense feeling of advertising in a fishing magazine. But if you advertise a single shop, there is little to the inside front cover, is it? As with the best intentions, it will go to your nearest dealer for most. In this case, with a small line or small box in the catalog section would be the best thing to do. Like many newspapers will be classified sections which are organized regionally, and readership of the magazine is addressed not just one player actually watch ads so they are simply not in more general publications .

In addition, if you’re limited in terms of your marketing budget and can choose to place a quarter page ad is displayed, or a series of multiple ads – each piece of research ever conducted in the way people are affected by advertising, shows clearly that a number of announcements will always be a global impact than a single deposit. There’s a reason for the trade publication for the advertising industry called the “Campaign” and not “a single ad. Advertising is sensible to eat a little common sense, because the best advice is” little but often. “

In conclusion, classifieds notoriously ineffective at the highest level of publications, but may be a cost effective way to reach a defined target securities specialists. If you feel you absolutely must be published in The Economist or Newsweek, or the International Herald Tribune, where an ad is probably your only option if you have not insane amounts of cash, but you must ask yourself if you place the ad because it is the best use of your budget, or because you want the ego boost for your business or product in this publication, Stuff …