The use of promotional products has many benefits for growing and establishing companies, which means that it is a good idea to make them part of your overall marketing plan. There is an endless variety of promotional items to choose from, making it easy for you to choose those that will work best for your customers. And while there are some disadvantages to promotional products, these can easily be overcome to provide you with a giveaway that makes you popular with your customers.

Pros of Promotional Products

  • There is a wide variety of options available when it comes to choosing what items to use for your promotions.
  • Promotional items are generally free.
  • Customers, whether old and new, like getting free gifts.
  • Promotional item giveaways help draw people into your booth at trade fairs and other similar events.
  • Print calendars are great for use as a promotional product – everyone needs a calendar!
  • The more you buy at once the cheaper they get.
  • Promotional products are essential to have on hand to give away, especially at certain events to help you compete with other booths.
  • Including a promotional product when handing out your business card adds impact.
  • Promotional items can be donated as door prizes for charity events.
  • Employees also enjoy the opportunity to win or earn promotional products.
  • As a planned part of your marketing plan, promotional items such as print calendars can be a valuable asset to the growth and maintenance of your customer base.
  • Distribution of promotional products can be as simple as saying hi and shaking a hand.

Cons of Promotional Products

  • You have to buy more to get reduced pricing – what if you only need a few? Go ahead and buy as many as you can right now and use a message that will fit both now and later.
  • They are a waste of money because no one ever uses them – the trick to success with promotional products is to choose useful items that people use every day, like a print calendar.
  • They are a waste of money because no one ever hands them out – to avoid this, promotional products must be a planned part of your marketing and have planned venues in which to be distributed.