Signs, Messages, Blessings and Miracles: Subliminal Spirituality

I don’t know much about commercials, but I do know the U.S. Cellular television commercials usually evoke a number of YouTube comments: often of annoyance. The thing of it is though, the ads are inspiring attention, conversation, and apparently plenty of viewing. In that sense, I think ultimately they’re successful. I have to believe they’re generating revenue as well, otherwise, the marketers would have changed their strategies.

What I’ve noticed about a number of the commercials are perhaps, subliminal spiritual messages that I find surprising, and for me, particularly appealing. Subliminal of course, referring to something that targets the unconscious, rather than the conscious mind and as a result is considered insidious.

I might believe this spiritualism is unintentional, except I understand how cleverly psychological inducements are used in today’s market place. So, I must concede that in all probability it is totally premeditated. I also submit that although the word “subliminal” in most quarters is considered a negative, I think in this case, U.S. Cellular has taken a negative and made it a positive.

The thing of it is, regardless how the messages in these commercials are labeled, I like them.

The Love Message

The first time I noticed this barely disguised spiritualism was in the commercial that came out around Valentine’s Day. It was all about love. Two lovers cooing at each other like idiots about whether to buy a telephone, and the salesperson in the end joining them in the cooing. At first I found the commercial annoying, but by the end, I was smiling. The message wasn’t lost on me, and I found it worthy.

Whether viewers considered the love birds in the commercial to be silly or obnoxious, the subliminal point was … love is always inspirational.

And maybe the bottom line of the commercial … You’ll love this telephone too!

The Faith Message

Now, we have the commercial where the buyer is confused about which telephone to choose, and says … “I wish I had a sign.” At that point one of the telephones literally jumps off the rack into his hands.

The salesperson witnesses this and is amazed. As the man places the telephone back on the rack, the salesperson is about to comment on the sign he’d just received when he cuts her off to repeat … “If I just had a sign.”

Could the subliminal message here be how often we receive and ignore signs from God? How often do we ask our Father for help, for guidance, for whatever are our needs, then either not recognize, or ignore the answers, and blessings we receive.