American franchises are a breed of their own and are often quite successful in the U.S. However, there is an entire market abroad that may be equally as receptive to the franchise you offer. Learn how to break into the international franchise system easily.

Whether you’re considering purchasing a franchise system or have already made the investment, expanding your franchise internationally is a whole new ballgame. Unlike working in the United States, there are some heavy restrictions and considerations you need to look into before you make the international investment. Below are a few tips to help you make your decision.

Learn the language

It is important before you take your franchise internationally to investigate the language. Make sure you are proficient in the language to ensure that you can communicate effectively with staff members, advertising and marketing agencies and customers

Know the culture

By learning the culture, you will gain insight into the needs and expectations of your new constituency. A Star bucks franchise, for example, has proven to be ill received in Paris, where corner cafes and bistros have held the city since coffee was bought and sold. In order to properly develop and market your franchise, you will need to understand the culture of your country intimately. It’s recommended that you spend a few months in the country doing research before making the investment.

Know the city

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Many International small business owners develop their business in a part of the city that does not serve the business’s needs as well as another part might. It’s important to know the city in which you wish to place your franchise before you invest your time and money in construction and marketing. For example, a sandwich shop will do fine in a city suburb, but it will do excellently in a city center during the mid-day lunch rush.

Research your market

Researching your market is similar to getting to know the culture. Researching your market, however, involves investigating numbers and holding focus groups. You can either hire a company to conduct focus groups for you or you can hold informal focus groups on your own. Develop a list of questions, such as, “Would you use this business or product? How often? Why?” By researching your market, you will develop a sense of what your new community needs, seeks and expects. You can then shape your business to meet those demands.

Check with the Franchiser for Rules

Before you head international, make sure you contact your franchiser for their rules. Many franchisers have stipulations about advertising methods, communications and building structures. Make sure you have your plans and building drafts approved prior to settling internationally. It would be a huge set back to obtain a franchise, but not be able to use a building you’ve purchased because the franchiser has different requirements.

Market your Franchise

Marketing your franchise will largely be up to you. Many franchisers offer marketing packets and tips. You can even purchase sign age for most major franchisers. Yet actually doing the gritty work will be up to you. Send postcards to local residents in the area around your franchise. Consider investing in radio/TV, newspaper and mass transit advertisements. Host an open house or Grand Opening Party to announce your new business.

Most of all – be creative. The reason your franchise will succeed or fail relies largely on your ability to be more creative with your product and marketing than your competitor. Get out there and good luck!