Since the invention of the telephone people have been using it to sell products to consumers and companies. Now often a forgotten art, in some companies, the telemarketer is becoming more and more a crucial part of a marketing strategy as the economy declines.

What is the quickest way to find out if someone is interested in your product or service that you are selling?

Ask them. You could do this face to face and get to see around 20-40 people a day, less if its business to business. By picking up the phone and calling them you can get through more contacts 100-250 a day. You can call them and ask the questions and ascertain if they are interested or not.

Compare this to advertising and PR or other forms of marketing and you can easily see that it is far easier and cheaper to use telemarketing to make sure your message gets in front of the right people.

Companies Move Back To Telemarketing

A lot of companies have moved away from telemarketing or telesales in the past because it was tarred with so many unscrupulous people using the telephone to deceive or defraud and they did not want to be labelled in the same light. But as the profession has got a lot tighter and more professional and with companies looking at what return they get from their marketing spend more and more are turning back to telemarketing.

Telemarketing is so easy to track the success of. You can see how many calls it took to get a sale and how much those calls cost you just by looking at your phone bill. There is no guess work and you know your end customer has seen or heard of your company and made a decision whether or not to buy.

If it is done right telemarketing will not only increase your income but also increase your brand awareness for a fraction of the cost of other forms of marketing.