The Mechanics of Article Marketing

Marketing involves successful communications through different media, to reach the prospective buyer. Articles have been used for a long time in papers and magazines, as a form of communication to build the background and generate interest for a particular product.

Successful online marketing requires a constant flow of targeted traffic to your website. There are lots of ways of increasing traffic, and article marketing is one of them. This involves submitting relevant articles, to article directories and inserting a link in the resource box for bringing the viewer of the article to your site. But first let us see how to get traffic for the article you have written.

More than 80% of the people who browse the internet, use search engines to find, whatever it is they are trying to find. The word or phrase that you type into a search box, is called a keyword or a keyphrase. This keyword enables the search engine to gather the information you are looking for, and it generates pages of results with the addresses of the different websites, having those keywords. The search engine not only looks for the amount of keywords that are found on a site, but also has the capacity to find the relevance of the topic you are searching. Suppose you are looking for information regarding High Definition Television sets, the search engine not only looks for those string of words but also the site which provides relevant information, connected with the keyphrase. So if a website has lot of, “High Definition Television” phrases, but not enough relevant information, the site will not be picked up by the search engine.

Now if your articles is stuffed with Keywords, it is not going to be picked up by the search engine, if the content of your article lacks significant relevance, to the keyword. So an ideal article will have a keyword density (the total number of times that a keyword appears in the article) of 1 to 3%, and also has a list of relevant words which supports the keywords.

Once the person has found your article, he should be instantly attracted to it, by a very powerful headline. The headline of your article should arouse enough interest in the reader, to go through the whole article. It can be in a form of a question, that grabs attention, like “Do You Want To Enjoy The Best Viewing Experience Of Your Favourite Programs?”. The headline can also be in the form of a command or an abstract phrase, and the only point is that it should grab attention, and ideally should have the keywords in it.

The body of the article, then should maintain the interest generated by the heading and also prompt the person to take the action by clicking the link in the resource box. It is important that throughout, the article, you keep to the main theme or relevance of the topic you have started.

The resource box is where the back-link to your site is placed, and this is where your article should successfully conclude. Here again your words should induce an action from the reader, where he feels that he has no choice, but to click on the link. This is where you can include an incentive as well. For example the resource box can contain “If you want free shipping and the best deals possible on the latest Television sets click here.”

You can also create back-links to your article, by social bookmarking, to get more people to view your article. Spending more time than this to create back-links to articles is not advisable, as the article is the back-link to your main site. Also if you follow the correct keyword and relevance principles in your articles you are sure to be listed by the search engines.

After you have written your killer article, you should know the best directories to submit it. The most popular directory, among the major search engine rankings is EzineArticles.com, but this is not the only one, and you can get a list of them by doing a search in Google. Sometimes particular directories prove to be more relevant to certain topics and you can find this out by doing a search of your keywords and seeing which article directories come up in the results.

Article Marketing is one of the best marketing methods and if you have the skill of writing compelling matter, with knowledge of SEO tactics, you can really make a significant increase in your sales figures.