The Trouble with Multi-level Marketing.

Those people who manage to succeed with a home-based multi-level marketing business are the fortunate few. Plenty of us attempt to get that type of business up and running, but it is very difficult to make any money and typically, you spend more than you make just on buying stamps alone. Stamps are the biggest expense in an MLM project due to the fact that mass-mailings are the method most multi-level marketers choose. It is not, however, the most successful method. Phone calling is usually more successful but also more annoying, if you happen to be on the receiving end of all those calls.

The biggest problem with multi-level marketing is that usually only about 1% of people contacted by mail actually respond to your ads, and then most of the time the people you do attract to your downline either don’t try to gather others on their own, don’t know how, or drop out of the program before getting anywhere. The reason they drop out is because they get discouraged by the way the program is set up. This is a very legitimate excuse for dropping out because these MLM programs are designed to help the big-wigs at the top get money quickly while the rest of us suffer and plod along at the bottom. There is no joy at the bottom, and most people drop out of downlines within the first few months, which is about how long it takes to figure out how the system works.

The system is tricky and always vague, but it does work for some people, though they usually have to be rich to begin with. They have to be able to afford tons of long distance phone calls, and be able to purchase stamps for 1,500 letters, all of which require printed sheets of paper and whether you hire the job out or do it yourself, printing is always expensive. If you’ve got the dough to spend on the project you just might make it in the home multi-level marketing business. Otherwise, forget it. By the time you’ve signed up six or seven people in your downline, the first three have all up and quit on you.

One way to succeed in the MLM business, besides having considerable money to begin with, is to join a business that seems up to date with current consumer needs. For example, now that gas is really expensive, a lot of gas reformulating businesses are running right now. You have to have a good product, one that you’ve tried yourself and can honestly recommend. If you don’t like it, don’t expect anyone else to either. Even then, if you have the greatest product in the world, you probably won’t have the greatest marketing plan because those things are designed by the already rich in order to keep them that way.

The downlines earn pennies if they earn anything at all, which is why it’s so hard to keep them from dropping out two weeks after they join up, and even if there is a way to “move up” in the business, it usually requires spending more of your hard-earned cash, which goes directly to the top of the line and makes another rich guy even richer. People can multi-level market just about anything, including short, articles that typically contain evasive, excited happy talk that goes no-where. It doesn’t matter how small the product, it can be marketed in the multi-level method. That is, if you can find anyone to bite on the bait.

It would be faster and easier to simply dig a pit and toss your cash into it, because your cash is going bye-bye anyway, which leaves you high and dry, a little wiser, a little poorer, and a whole lot less likely to fall for these scams in the future. So, if you receive a letter in the mail from a stranger, with your name on the front printed on a computer label, you are probably being targeted by an MLM upline in full panic mode. They are getting nowhere quick and are trying to take you with them. Do yourself a favor and “just say no”.