Thinking Innovation
Innovation is a major driver of the economy that leads to increasing productivity like in the field of advertisement.
The term innovation means a new way of doing something like having something new or different but not to be necessarily a significant change.
Innovation is a major driver of the economy that leads to increasing productivity like in the field of advertising.
We know that advertising is a form of communication that typically attempts to persuade potential customers to purchase or consume a certain brand of product or services.
An innovative form of advertisement is used of this European trucks which has trailers painted in 3D or 3 dimensional methods to increased not only the decorative but also increased the number of times a potential customer would look back at the product being displayed and thereby increased the memory potential for later purchase.
Such as a bottle of beer appearing to stick out the side of the truck trailer.
With the 3 dimensional flare this example gives the appearance that the strap of a totebag is actually blowing in the wind. A painting scheme always attract the eye of a potential customer.
A clever example of how to make the law of gravity not apply to the delivery of the product which makes the customer look twice and notice the advertisement is for a light form of the product.
If misunderstood this example could first appear as if the truck is being driven backward. To complete this illusion a painted driver looks as if his driving to a rear.
Another example is a painting scheme that gives the appearance of an aquarium complete with swimming fish and a label to advertise the product.
In this example the trailer is painted as if in a library where a bookshelf of books has been lined-up and a post note has been attached to advertised the company selling the books.
This last example is a trailer that has been painted to have the appearance that it has been through a fire. THE HOT AND SPICY aspect of the product.
1 Comment
GREAT post!