Where Marketing Fails

Marketing has been given its due importance in selling of a product not long ago. The sale of a product is nowadays the right combination of the product quality and the marketing and advertising strategies.

Marketing people often boast that they can sell “Shampoo to a bald person” Or “Refrigerator to a Eskimo”. However, this attitude fails many a time. This is because nowadays people are more and more aware of products through the efforts of media reaching far and wide. Only a “Moron” will fall to the above strategy.

The above techniques may not even work on morons for the second time. Hence, honest marketing is not for the foolish or the feeble-minded. Hence, it should not be considered a sign of folly but wisdom and strength.

Also, bombarding of advertisements is often considered a powerful medium of marketing. These marketers use the concept of subliminal advertising as a means to gain a strong hold and then adhere onto the minds of the people. However, this should be done moderately, else people feel it is a kind of forceful invasion into their minds. This is often done when the quality of the product or service is quite poor. Such a kind of marketing repels people instead of attracting. Also, this should be used after people have gained a certain amount of trust in the product to enhance the customer base further, else the already dissatisfied consumers may spread to others by word-of-mouth that these are merely selling gimmicks.

Thirdly, blatantly competing with other brands in the market and showing this off in advertisements may be one more marketing strategy which may fail. For example, two brands of colddrink were in a competitin with each other over getting the maximum consumer base. This they showed to the consumers via T.V. advertising by criticising each other and hurling sarcastic comments for the other brand. This often shows that these marketing strategies are devised by immature people who are just out there in the market for money and can do anything to bring the other brand down. Consumers begin to think that these brands do not have enough confidence in their product quality and satisfying the customer is not their primary aim but winning the markets just for the sake of profit is their only goal.

To summarize the above, I just say that ‘Utter dishonesty’, ‘Overbombarding advertising’ and ‘Open jealousy towards competitors’ are three negative points of marketing prevalent in today’s world of marketing.