The number one reason start-up businesses fail is lack of initial capital. Explore the ideal place to test-run a business and see if it’s successful and able to turn a profit.

It used to be a drive-in movie theater where young kids would come in their parents cars and make-out. A history you could only get from a Los Angeles native of over 15 years. When the sun sets it’s just an empty lot, formless and abandoned. When the sun rises, it brings with it over $300K of cash and merchandise. Merchants fill the empty rows with good and services. Customers swarm the tables and piles of goods to find a treasure amongst the commotion.

The Roadium is an open-air swap meet and the prime place to test run any business that you might be thinking of opening. If America is the land of opportunity, the Roadium is her daughter. Many of the plots range from $25-$75 daily, with the most expensive toward the entrance. You can find anything from clothes to caskets, french fries to furniture, and toys to tools. If you’re buying, the merchants are selling, even if it originally wasn’t for sale. The prices are extremely competitive and negotiating is always an option.

While some businesses fail because of costly overhead, using the day-by-day contract of the Roadium allows you to gauge what days work best for your merchandise as well as the ability to feel your customers and competition out. With this kind of flexibility, your start-up business could be profitable the very first day.

The Roadium is extremely well known to Los Angeles natives. In fact, on the weekends, the crowds get so heavy that the Roadium charters busses to bring the savvy shoppers in because it’s massive parking lot cannot accommodate them. There is never a such thing as not enough foot traffic, another pitfall of failed business attempts.

Whether you are looking for a great deal or a great place to get started in business, the Roadium offers it all. You hear verbal advertisements thrown at you from all sides, “One dollar shirts, five dollar shoes, come take a look, come take a look!” You realize you have come to the right place to enjoy both.