Successfully Branding Your Business

Successfully Branding Your Business

How to achieve stability and growth for your company’s services?

Business Startup Ideas

Business Startup Ideas

It’s about those great ideas behind the brand, and creating a great brand to turn those ideas into a great experience for the customers … which always leads to a profitable business.

Michael Jackson in The Eyes of a Marketing Guru

Michael Jackson in The Eyes of a Marketing Guru

Once again, we will enter the marketing world. In marketing world, is Michael Jackson a strong brand? Does this name have strong position? This article is about a marketing guru’s view toward Michael Jackson.

Can You Create Your Personal Brand?

Can You Create Your Personal Brand?

It has been argued recently that a personal brand cannot be created. While that is true, it might actually boil down to a matter of perspective. The major issue with a personal brand is not whether or not it can be created but what determines its destiny.

How to Get Your Brand Out From a Bait-and-Switch Reputation

How to Get Your Brand Out From a Bait-and-Switch Reputation

Business cards are a great form of advertising and with the inclusion of your logo, they also help build your customer base. But what if your business has a reputation for the old bait and switch routine? Business cards can help rebuild that image as well. Here are a few ideas on how to shift your brand name from a bait and switch reputation.

Origins & Thoughts on HP’s Logo Development

Origins & Thoughts on HP’s Logo Development

This is a brief article detailing the origin and evolution of computer manufacturer, Hewlett Packard’s logo. It touches on the founder’s history as well as describing the design logic behind their trademark and identity usage.

Building Your Brand: A Beginners’ Guide to Not Getting Screwed or Laughed at

Building Your Brand: A Beginners’ Guide to Not Getting Screwed or Laughed at

Starting a business is an exciting process that requires specific attention to building your brand for guaranteed success. Find out what your short term goals should be and how to achieve them.

Pros and Cons of Promotional Products

Pros and Cons of Promotional Products

The use of promotional products has many benefits for growing and establishing companies, which means that it is a good idea to make them part of your overall marketing plan. There is an endless variety of promotional items to choose from, making it easy for you to choose those that will work best for your customers. And while there are some disadvantages to promotional products, these can easily be overcome to provide you with a giveaway that makes you popular with your customers.

Building Brands in India

Building Brands in India

Some ideas on india and branding are shared in this write up.

Teaming Up on the Bad Economy

Teaming Up on the Bad Economy

One way to increase your sales without a lot of investment is to work with other companies that offer similar or complementary products. If you have a website, it’s easy to implement cross-selling and upselling, which can increase your sales. There are many types of software available that can help you track your customers’ habits, which in turn, can allow you to cross-promote products effectively on your website.