Bizcovering

Your corporate brand is more than just your logo or your graphic style and colors. Your brand is also the emotion raised when someone thinks about your company. Rich Internet Applications, or RIAs, enhance your brand image in two ways. First, a cleverly designed RIA can entice people to your brand. It sells your product benefits. It speaks to the brand promise in an entertaining way that a stagnant Web page cannot. Second, it builds brand value. The RIA can make your customers’ interaction with your brand a more valuable and pleasant encounter.

Brainstorming is nothing more than an organized approach to development. You think of an idea and add to it logically, taking into consideration all facets of its existence, manufacturing, price, use, environment, impression, etc. If this step is taken correctly, it can be the best meeting all year. If it is done incorrectly, it can ruin the design, fragment the team and potentially harm future brainstorming sessions.

When Coca-Cola opened our eyes to it years ago, it seemed too good to be true. All you had to do was.

A few insights into how to transition yourself from an office job to freelancing.

It’s one of the most recognizable images in the world and has been applied to cultural currents, major advertising campaigns and various good causes, but mostly it shows up wherever an utterly simple graphic design needs to convey one of the most puzzling human expressions: the smile.

A basic understanding of why a mockup is needed, and how to create one.

The history of the Rexel/Acco brand Bambi Stapler, including description of the various models covering the last 50 years. Of interest to design professionals, students and those in the stationery industry.

Your business card is one of your most effective marketing tools. Don’t let a lackluster design cost you customers.

If you want your jewelry design business to be a success, you need to keep in contact with your customer.

Advertisements can be a good strategy for business.