Bizcovering

A successful direct mail campaign consist of three vital components; a target audience list, an incentive, and creative content and messages. I will introduce and describe eight key strategic factors that will influence the success of your campaign.

New businesses are actually at an advantage during this economic slump simply because you can easily modify your offerings to fit your client’s changing needs. Larger, more established companies have too many stakeholders to make changes very quickly. Below are cost-effective marketing activities for small businesses (or any business for that matter) to engage in without negatively affecting their bottom line.

Direct Mail has long been a major advertising media for businesses of all sizes. Here I examine how technology and lifestyle changes could spell disaster for junk mail.