Bizcovering

The issue of business responsibility is very controversial in business community. Some contend that the responsibility of business is to maximize profits for its shareholders within the rules of the game, a narrow view represented by Milton Friedman (Shaw & Barry, 1998). Others hold a broader view, contending that over and above profit maximization, business has other responsibilities as well, to customers, to their employees and to society at large (Shaw & Barry, 1998).

According to Solomon, ethics is actually a way of thinking and ethical thinking can be represented by three Cs, that is, compliance, contributions and consequences (Shaw & Barry, 1998). This paper intends to discuss how businesspeople and companies function as citizens using the framework of the three Cs.

Salespeople provide a window into an organization. Their behavior will be the yardstick by which to judge the organization. Conducting yourself in an ethical manner is not only the right thing to do; it’s the only thing to do. It’s a way of developing relationships that will yield handsome dividends in the long term.