Round Table on Corporate Social Responsibility at McDonald’s

Round Table on Corporate Social Responsibility at McDonald’s

In their 2006 Corporate Responsibility Report there was a round table of senior managers, who answered questions from a well-known corporate responsibility expert, Kellie A. McElhaney. Mr. Jim Skinner,CEO ,has this to say about McDonald’s® role in serving its communities by integrating principles of sustainability into meeting customers needs.

Applying Sustainability Principles to Local Communities

Applying Sustainability Principles to Local Communities

Sustainability is providing for present needs while insuring future leaders and community a share in natural resources to meet their needs.