The Inter-relationship Between Management and Public Relations; A Means to Promote Social Relationship
Public relations-an evocative, often emotive term- is used almost indiscriminately by those who do not even pretend to understand what it is, and often as a term of quasi abuse to denote someone whose business ethics are believed to be questionable. Nevertheless, it is a well-established profession, with many eminent members all over the world. There are properly constituted national institutes or association in almost all the countries of the world. Definitions abound and the professional institute of Public Relations in London produced one which is accurate but thought by some to be pedantic and long-winded. Publics relations is a continuous effort to promote the best possible understanding of its policy, activities and social attitudes among those both outside and inside who can influence its development. In brief, to seek and earn goodwill.
