Bizcovering

A comment on the failure of BigBoy corporations to recognize the needs inherent to the markets that are dictated by the offspring of boomers.

An ad campaign seeks to titillate the consumer to make them desire and need their product. Playing upon whatever weaknesses or desires we repress, the ad is designed to make the customer feel that their life will somehow be more complete with their product. Sometimes though, the ad fails to convey the intended message. Sometimes, miserably so.