Michael Jackson in The Eyes of a Marketing Guru

Michael Jackson in The Eyes of a Marketing Guru

Once again, we will enter the marketing world. In marketing world, is Michael Jackson a strong brand? Does this name have strong position? This article is about a marketing guru’s view toward Michael Jackson.

Get This Awful Tune Out of My Head!

Get This Awful Tune Out of My Head!

The subliminal advertisements companies use in order to sponsor their product through our ears and the effect advertisement jingles have on our everyday life.

How to Write an Effective Press Release for the Music Industry

How to Write an Effective Press Release for the Music Industry

When targeting the media it is important to get your press release right or it will be straight in the bin. The main thing you need to do is grab the journalist’s attention. Once you’ve done that, if you have a newsworthy story, then it is likely that they will be interested.

Tips and Hints for Reviewing a Record Contract

Tips and Hints for Reviewing a Record Contract

As with any other deal in the music industry, there are many standards which can be assumed. The problem is that not everyone is honest. Because of this, it is always best to review each aspect of the contract to ensure your protection and the protection of your future money.

Music Business: The Songwriter Development Deal

Music Business: The Songwriter Development Deal

There are an increasing number of singer-songwriters in the music industry making it harder for music publishers to place songs on albums. However, if a publisher has faith in the product of a songwriter, they may offer a development deal. While they are custom made to the needs of the individual business, there are certain facts that can be reviewed in each contract.

Breakdown of Standard Royalties: Songwriter Compensation

Breakdown of Standard Royalties: Songwriter Compensation

While the producers, publishers and agents of the music industry can put nearly anything they want in a recording contract, there are certain standards that are assumed for royalties. While no songwriter should ever blindly sign a contract for this reason, there are certain numbers that can be used as calculations or as starting points for negotiations. Here is a list of royalty payments.

The Rights Granted to a Music Publisher on Behalf of the Songwriter

The Rights Granted to a Music Publisher on Behalf of the Songwriter

The music industry is a road of heartache and complicated business decisions that often intertwine. Over the years, the industry has done everything it can to revolutionize the ways in which composers can earn monies based on their songs and recordings. Here is a list of the rights that music publishers have now as a result of years of legislation by ASCAP and BMI.

Will the Columbia City Theater Go Down with the Times?

Will the Columbia City Theater Go Down with the Times?

Is it on the list of fine historical venues that will fail to make it through the recession?

Math in Advertising

Math in Advertising

A mathematical interpretation of modern-day advertising. The givens, conditional statements, and conclusion of a successful ad. A Patek Philippe watch ad is used as an example.

Nostalgic Tendencies

Nostalgic Tendencies

A look at the re branding of UK restaurant chain Pizza Hut through the wider lens of nostalgia.