Bizcovering

When an advertising technique fails, there’s always another one to try.

Buy me, see me, look at me…

How many of you out there in the world today have ever wondered whether sex and advertising really work? If a business was to advertise its products, goods or services, without the use of sexual content in one form or another, would it gain the same amount of prospective buyers/consumers as one that did use sex in their advertising campaigns? Considering today’s growing consumer based visual and interactive commercials, this writer would have to say that yes, in most cases sex does sell the products, nearly every time.

Know your demographics.

No matter what type of position you are looking, here is something to consider.

Writing good copy is important when you are doing radio advertising. Here are some things to consider when you are writing or approving ad copy.

On February 19, 2007, it was announced that Sirius satellite radio and XM satellite radio would have a corporate merger if approved by the FCC. This would mean that they would become the sole satellite radio provider in North America, giving them a monopoly over the North American satellite radio market.

Radio broadcasting career, the pros and cons, everything you can think of.